Goal 4: Bolton

Media coverage and events raise awareness and understanding of Fairtrade across the community. Click here for good use of traditional and social media

The A-list stars who are backing Bolton’s Fairtrade campaign

The celebrities who have endorsed Bolton’s Fairtrade campaign reads like a Who’s Who of the world of showbiz and sport.

Boxer Amir Khan and Radio One DJ Sara Cox were the first A-listers to happily endorse Fairtrade in the town – and they have been followed by a numerous others thanks to the hard work of local supporters.

Celebrity backers have included former Bolton Wanderers’ managers Sam Allardyce and Owen Coyle; Jason Kenny, the Olympic cyclist; singer Laura White; comedians Stu Francis and Dave Spikey and boy band McFly’s Danny Jones.

Other sports stars have included paralympians Ola Abidogan and Tony Griffin along with Matthew Rotherham, an up and coming medal winning cyclist. They’ve also had the support of Bolton MPs who have also been willing to feature on publications.

Jim Hollyman (Bolton Steering group representative), says that Bolton is fortunate in having a number of local celebrities – and says it must have something to do with the pies and pasties!

Getting your message out to the community can be one of the most fun and exciting parts of a local Fairtrade campaign – and one of the most rewarding. It’s all part of achieving Goal 4 – gaining media coverage and holding events to and raise awareness and understanding of Fairtrade in your area.

To encourage support for Fairtrade in Bolton, the steering group decided to invite well known people to feature on the cover of the Bolton Fairtrade Guide. The group agreed on who they would like to approach and Jim contacted them in person or through their agents.

They simply asked the celebrities to be photographed for the front cover of Bolton’s Fairtrade Guide and to offer an appropriate quote. Amir Khan said: ‘I like eating a lot of fruit and if it carries the FAIRTRADE Mark that’s great because I know it means the producers have got a fair deal.’

Besides getting celebs on the front of the Guides, hardworking Bolton campaigners also produced large posters featuring celebrities that were displayed during Fairtrade Fortnight in stands around Bolton town centre.

The public response has been excellent and working with well-known faces has encouraged people to look more carefully at what the posters and the Fairtrade Guide were advertising. The willingness of locally well-known people to offer their support and enthusiasm to the Fairtrade campaign has increased public interest, especially among young people.