Aldi has become the fastest growing retailer of Fairtrade roses following a 21 per cent surge in year-on-year sales.
The supermarket, which stocks Fairtrade roses in all of its 645 UK stores, saw sales increase from 1.4m to 1.9m bunches during the last 12 months* (April 2015-16).
The growth comes as Aldi approaches its second anniversary of launching the roses, which were first sold in June 2014.
On average, Aldi sells 33,000 bunches of Fairtrade roses each week, with sales rising to over 60,000 for key occasions such as Valentine’s Day and Mother’s Day.
More than 90 per cent of Aldi’s Fairtrade roses are sourced from two farms in Ethiopia and Kenya. In addition to the social, environmental and economic benefits Fairtrade certification brings to flower farms, premiums from the sale of Aldi’s roses, which overall amounts to an estimated £400,000 directly fund a number of extra projects which help the whole community.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi said: “Fairtrade is important to Aldi and our customers, who increasingly tell us they value ethically sourced products at affordable prices. The Fairtrade principles also fit with our business ethos of developing long-term, mutually beneficial partnerships with our suppliers.
“We recognise the positive impact that sourcing Fairtrade products has on suppliers in less developed countries. We will continue to work closely with the Fairtrade Foundation to explore how we can offer these farmers and growers more support.”
Euan Venters, Commercial Director, the Fairtrade Foundation, said:
“We’re delighted that Aldi’s Fairtrade roses have become such a popular choice, just two years since the launch, providing quality and value alongside a better deal for growers. Fairtrade roses empower flower workers and their communities, with funding invested in social projects, improving local education and healthcare."
Aldi’s Fairtrade roses are supplied by JZ Flowers, who have supported the growth of the business’s Fairtrade offering since its introduction. This support has built on Aldi’s relationship with JZ, which spans over 20 years. JZ is the largest importer of Fairtrade flowers in the UK, and each of the Fairtrade-certified farms it sources from have separate committees of workers who decide how premiums are spent.
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NOTES TO EDITORS
The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.65 million people – farmers and workers – across more than 74 developing countries benefit from the international Fairtrade system.
Over 5,000 products have been licensed to carry the FAIRTRADE Mark in the UK including coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, grapes, pineapples, mangoes, avocados, apples, pears, plums, grapefruit, lemons, oranges, satsumas, clementines, mandarins, lychees, dried fruit, juices, smoothies, biscuits, cakes & snacks, honey, jams & preserves, chutney, rice, quinoa, herbs & spices, seeds, nuts, wines, ales, rum, confectionery, muesli, cereal bars, ice-cream, flowers, sports balls, sugar body scrub and cotton products including clothing, homeware, cotton wool, olive oil, gold, silver and platinum.
Awareness of the FAIRTRADE Mark continues to be high in 2014, at a level of 78%. Estimated retail sales of Fairtrade products in 2015 exceeded £1.6 billion.