Eden Foodservice makes all bananas fair

Bananas

National school meal caterer, Eden, has made the industry-leading decision to only use Fairtrade certified bananas across its entire business which equates to approximately 35,000kg of Fairtrade bananas per year.

Eden, part of Interserve, provides catering services in 450 primary and secondary schools across the country and offers high quality, sustainable meals using fresh, ethically sourced and environmentally friendly ingredients. Recognising this commitment to quality sourcing, Eden was recently awarded the Silver Food for Life Catering Mark across its entire primary school business – an industry first.

This switch to make all bananas fair by Eden will help support Fairtrade in its aim of transforming the banana industry to ensure every banana farmer and worker earns enough to enjoy a decent standard of living, works in safe conditions and has proper rights and benefits.

Rachael Venditti, Development Manager, Eden said: “We were inspired by Fairtrade’s Make Bananas Fair 2014 campaign and made the decision to show our full support through only using Fairtrade certified bananas. We are committed to providing pupils with good food that is ethically sourced and has been independently recognised. We will continue to support Fairtrade through the use of Fairtrade certified ingredients and are looking forward to being part of Fairtrade Fortnight 2015.”

James Bennett, Head of Brand and Out of Home at Fairtrade Foundation, said: “We’re delighted that Eden Foodservice has made a commitment to switch all of the bananas it sources for schools to Fairtrade. This will make a real difference to the lives of banana farmers and workers in the developing world, as well as their families and their communities, who are supported by Fairtrade to get a fair deal and build a more sustainable future. By providing information about how its bananas are sourced on its menus and website, Eden also has an important role to play in encouraging school pupils and their parents to reflect on the food they eat, where it comes from, and the difference they can make by choosing Fairtrade.”

Notes to Editors

For more information, images or interviews please contact Nicola Frame, Media & PR Manager for Fairtrade Foundation, on 020 7440 8597 or nicola.frame@fairtrade.org.uk 
 
[1] Eden is part of Interserve, the international support services and construction group. Interserve’s Business and Industry Division, Autograph, recently introduced the Bronze Food for Life Catering Mark into the Department for Education offices, London. Autograph support Fairtrade through the use of a range of Fairtrade certified products.

[2] The Soil Association’s Food for Life Catering Mark provides a framework for food providers to improve the food they serve by using fresh, sustainable ingredients which are free from harmful additives and better for animal welfare.

[3] The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.4 million people – farmers and workers – across more than 70 developing countries benefit from the international Fairtrade system.

Public awareness of the FAIRTRADE Mark continues to be high in 2013, at a level of 77%. Estimated retail sales of Fairtrade products in 2013 exceeded £1.7 billion, a 14% increase on sales of £1.53 billion in 2012.