Fairtrade baking is back en vogue with gorgeous creations rooted in provenance and sustainability

Miranda

Great British Bake Off Finalist Miranda Gore Browne will front the Fairtrade Foundation’s baking campaign, launching this autumn [Monday 5 October].

Great British Bake Off Finalist Miranda Gore Browne will front the Fairtrade Foundation’s baking campaign, launching this autumn [Monday 5 October]. 

Homemade with Fairtrade provides a unique opportunity for busy mums and baking enthusiasts to get tips and cheats on the recipes they know and love as well as ones they’ve never heard of.

In the first of a series of fun, engaging video clips, the renowned baker and author Miranda will show how to make seasonal treats ahead of Halloween.
Baking inspirations will be shared through the Fairtrade Foundation’s Facebook channel and www.fairtrade.org.uk/homemade. Feature recipes include Halloween cupcakes, Stir Up Sunday Christmas pudding and a Mojito cocktail, whilst more exotic recipes, such as Gulab Jamun and Ladoo, will come from Fairtrade farmers themselves.

The site will also offer a window into Fairtrade ingredients, including brown and speciality sugars from Malawi, Belize and Mauritius, as well as baking tips, fun anecdotes and competitions. 

Author of Biscuit and Bake Me a Cake as Fast as You Can Miranda Gore Browne says: “Homemade with Fairtrade is a unique campaign which we hope will inspire the British public to combine their love of baking with their love of Fairtrade to create something extra special - that can help transform the lives of millions of farmers and workers in developing countries.

"Juggling a job and family life may not be easy but baking with my children is one of the things we all really enjoy, and in Homemade with Fairtrade I’ll be sharing my top hints and tips on how to do this.  Like many parents, I want my children to enjoy a healthy balanced diet and I also think they should know about provenance and where their food comes from. Using Fairtrade ingredients helps me engage them to appreciate food in their daily life and develop great eating habits.”

Nilufar Verjee, Public Engagement Director for the Fairtrade Foundation, said: “Seasonal treats can be one of life’s wondrous pleasures. Homemade with Fairtrade has been designed to become a one-stop place for seasonal cooking and baking, whilst celebrating homemade food and provenance. It also encompasses what Fairtrade is all about – connecting us with the farmers who grow some of the ingredients we use in our baking and enjoy with our families.

“Next time you put your apron on, choose Fairtrade ingredients and help farming communities have a viable future.”

Fairtrade works with more than 1.5 million small-holder farmers in developing countries, including 62,000 sugar cane growers, providing sustainable incomes and stable access to Western markets.

A new EU regulation is set to close the door on a cane-sugar success story, putting the futures of millions of sugar cane growers and their families at risk.
The Fairtrade Foundation is currently asking shoppers to stand by sugar cane farmers who have sold their produce to European countries for generations and have no alternative income streams, whilst campaigning for the UK and EU governments to help the farmers diversify.

Around 80 per cent of the world’s sugar is derived from sugar cane, grown by millions of small-scale farmers and workers in developing countries.

There are a wide number of excellent quality Fairtrade sugars and other ingredients available in most major supermarkets, ideal for baking and cooking.
Homemade with Fairtrade launches on 5 October. For recipes, videos, and tips, and to enter seasonal baking competitions, visit www.fairtrade.org.uk/homemade.
 
 
- ENDS-
 
Recipes and photos, can be found at: https://www.dropbox.com/sh/gfy6koi0fodvcsc/AACc4hESsTHAUnROzVP31GtCa?dl=0

For further information, photos and interviews, please contact:
Anna Galandzij, 020 7440 7692, anna.galandzij@fairtrade.org.uk, or Martine Parry, 020 7440 7695, martine.parry@fairtrade.org.uk.