Commercial Conference 2009

24th September 2009, Kensington Town Hall, London.

Welcome by the Chair

David Clayton Smith, Chair of the Fairtrade Foundation Board
Welcome by the Chair

Fairtrade at 15 - Perspectives: Part 1 (11358.83KB)

  • Insights from the farm. Cornelius Lynch, Manager of the National Fairtrade Organization (St. Lucia) and Fairtrade Banana Producer  View video 
  • Insights from the checkout. Mark Price, Managing Director, Waitrose  View video
  • Global perspective: Strengthening, broadening & deepening. Rob Cameron, Chief Executive, Fairtrade Labelling Organizations (FLO) International e.V.  View video


Fairtrade at 15 - Perspectives: Part 2 (34779.65KB)

  • Insights from the high street. Darcy Willson-Rymer, MD, Starbucks UK and Ireland  View video
  • Insights from an independent cotton brand. Abi Petit, Managing Director, Gossypium  View video
  • 'Building on our success as we seek to come of age in 2010: what do we need to Tip The Balance?' Panel & audience discussion chaired by Nick Mathiason, Business Correspondent, The Guardian


Strategies for advancing the movement in 2010 (5893.23KB)

  • Consolidation and growth: Fairtrade Foundation strategy. Mike Gidney, Deputy Executive Director, Fairtrade Foundation  View video
  • Audience strategies - a new marketing model. Cheryl Sloan, Director of Marketing, Fairtrade Foundation. Dan Norris, Art Director, Wieden+Kennedy  View video


Fairtrade at the heart of business
 (3815.92KB)

  • Joanne Denney-Finch OBE, Chief Executive, IGD (Institute of Grocery Distribution)  View video
  • Todd Stitzer, Chief Executive Officer, Cadbury  View video
  • Heather Masoud, Director, Zaytoun  View video

Fairtrade: more than supply & demand... (29800.95KB)

  • Wolfgang Weinmann, Producer Partnership Manager, Cafedirect  View video
  • Mike Foster MP, Parliamentary under Secretary of State for International Development  View video
  • Ian Leggett, Director, People & Planet  View video
  • Panel & audience discussion. Chaired by Nick Mathiason, Business Correspondent, The Guardian


Closing Thoughts (6531.71KB)

Harriet Lamb CBE, Executive Director, Fairtrade Foundation  View video

Delegates Pack (12981.52KB)