We make sure that the people and environments that grow this coffee are supported, respected and protected.

Percol’s Fairtrade Story

Since its launch in 1987, Percol Coffee has always been dedicated to supporting the farmers who grow its award-winning coffee beans. Percol Coffee was one of the leading pioneers of the Fairtrade coffee movement in the UK, and the first ground coffee brand to bear the Fairtrade mark.  
For Percol, working with the Fairtrade Foundation and Fairtrade certified small-holder farms is an integral part of the brand. Farmers are not only paid a fair price for their coffee, but also a Fairtrade premium which allows them to invest in their businesses and communities for a sustainable future. 

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