Everything your business needs to know about Fairtrade Fortnight 2016.
Fairtrade Fortnight 2016
Millions of farmers and workers in developing countries work hard every day to grow the food we eat. Yet many don’t earn enough to know where their next meal is coming from.
By offering Fairtrade products your business can be part of the solution to food insecurity. Take the opportunity this Fairtrade Fortnight to help your customers understand what your commitment to Fairtrade means.
About the Campaign
Sit down for breakfast. Stand up for farmers.
For the 2016 campaign we are asking the British public to support the farmers and workers behind our food to feel secure, knowing they can feed the people they care about. Specifically, we’ll be inspiring people to make their breakfast count with Fairtrade – using the power of their shopping to choose a fairer deal for farmers and workers.
Research shows that some smallholder farmers who are part of Fairtrade earn about a third more than they did before, which means they can now afford more of the important things, like food, medical bills or sending their children to school. Being part of Fairtrade means farmers get a fairer price for their products, and a little extra to invest in developing their farms. For many, this means they can grow food for themselves, as well as crops to sell. Workers on large plantations use the money they earn from Fairtrade to subsidise the cost of everyday foods, like maize, when times are hard.
We will use this campaign to raise awareness of Fairtrade and the issues of food security and increase understanding how Fairtrade helps overcome the issues. The campaign is rooted in consumer insight and learnings from Leapfrog and Globescan (2015) which shows that people need to be made aware of the problems facing farmers and workers before they can fully understand how Fairtrade works as a solution to these.
Building on the success of last year’s digital experience for consumers we will be:
- creating an engaging microsite to help people understand the issues facing Fairtrade farmers
- hosting a PR event in a London location getting people eating a Fairtrade breakfast
- providing materials and inspiration to the Fairtrade campaigners up & down the country who will be organising Fairtrade breakfasts in their communities
3 easy ways to get involved
- Create Awareness through your channels
- Host your own Fairtrade breakfast events
- Create and share your Fairtrade Breakfast recipes
Head over to our Resources Library where you’ll find inspiration and information to help you tell your Fairtrade story – from Campaign Lock Ups and our Marketing Materials Guide to Out of Home POS Artwork files and Product Illustrations.
If you’d like to know more about the campaign please contact our Commercial Team at email@example.com.