Local workplaces and community organisations including places of worship, schools, universities, colleges and other community organisations support Fairtrade and use Fairtrade products whenever possible. Populations over 100,000 will also need a flagship employer.
Glossopdale targets schools to engage with young Fairtraders
Goal 3 is designed to ensure that Fairtrade is part of the whole community. Churches in Glossopdale, Derbyshire, have long been involved in Fairtrade, but the more recent involvement of schools in the area has ensured that their Fairtrade Campaign has continued to go from strength to strength.
Read on to find out how to get your local schools excited about Fairtrade…
Top tips for getting schools involved:
- Create a competition
- Make it simple
- Be prepared
- Give schools plenty of warning
- If possible, visit local schools to drum up excitement
- Hold a prize-giving ceremony and find a local place where competition entries can be displayed, for example a local library
When the Fairtrade Foundation was first established in 1994, several church organisations were founding members. This was echoed in Glossopdale, as churches have been supporting Fairtrade for many years. Schools, however, had never taken an active role, and it wasn’t until an official Fairtrade steering group was formed in 2008 that schools began to get involved. Now schools are regarded as one of the most successful parts of the zone’s Fairtrade campaign, with eagerly anticipated annual competitions which inspire the young people to learn more about Fairtrade.
Once Glossopdale decided to apply for Fairtrade Status, they held a public meeting to try and get more members of the community involved. A number of people came forward, including some teachers who encouraged the idea of using competitions to get schools involved in Fairtrade.
’ Christine Nudds
The most important thing we found is that schools love competitions, especially prize-givings that get local press coverage.
Chair of Glossopdale Fairtrade Group.
With a population of around 34,000, Glossopdale is a relatively small Fairtrade Zone with 14 primary schools and two secondary schools in total.
Christine Nudds, Chair of Glossopdale Fairtrade Group, tells us why she chose to reach out to schools: ‘It is very important to get local schools involved in Fairtrade. If you involve the children, you get the parents too.
‘It’s very encouraging to see the work we’ve done with schools taking effect. It’s great at Carnival when children come up to the stall and say they know all about Fairtrade. We were delighted to encourage their enthusiasm by publishing their stories, puzzles, recipes, jokes and poems about Fairtrade in a newspaper distributed widely throughout Glossopdale.’
The Fairtrade Foundation schools website contains a variety of different resources which schools can use to promote Fairtrade in the classroom including lesson kits, activities and games. To get local schools involved at a community level, Glossopdale decided to try something different. Christine explained:
‘The most important thing we found is that schools love competitions and more especially they love prize-givings that get coverage in the local press.
‘I think our Fairtrade packaging competition was our most successful. Students could choose a Fairtrade product and create a packaging design for it.’
School competitions are now an annual event and it’s clear that over the years Christine has learned a few useful tips:
‘Make it simple and give them plenty of warning. Lots of reminders are important too. Teachers have very little spare time and if they have to put in a lot of extra preparatory work it just won’t happen.’
Here are just a few of the different competition ideas that Glossopdale have organised:
- Design a poster
- Poetry competition
- Artwork competition
- Design Fairtrade packaging for a product
- Dress a banana
Glossopdale’s work with schools has helped them to successfully renew their Fairtrade status and, along with the rest of their campaigning, highlights how important Fairtrade status is to the whole community:
‘It puts us on the map. It’s great that we have been able to get the children on board, they are the future.’ To find out more about Glossopdale’s Fairtrade campaign you can visit their website.
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