Bananas have been at the heart of Fairtrade since they appeared on our shelves 13 years ago. Together we’ve achieved a huge amount, with over 1.2 billion Fairtrade bananas now sold in the UK each year. But with still only 1 in 3 bananas in British shops sold as Fairtrade we still have a long way to go. Despite our achievements, there remains a serious problem at the heart of the banana business.
That’s why Fairtrade Fortnight 2014 marks the launch of a special campaign that aims to transform the banana industry to ensure those at the sharp end of the supply chain, the millions of struggling banana farmers and workers, get a fair deal. It’s a campaign to ‘Abolish the Unfair Banana’ and is the next part of our three year initiative to Make Food Fair.
||Download your Fairtrade Fortnight Campaign Action Guide here, and find out how you can get involved with abolishing unfair bananas for good, by sticking with a man named Foncho.|
||Order your Campaign Action Guide, and pre-order all you need to Stick with Foncho this Fairtrade Fortnight, including event packs, stickers, T-shirts, inflatable bananas and ethically-sourced banana suits at shop.fairtrade.org.uk|
||More fantastic Foncho downloadable resources, including presentations, recipes, quizzes, a media toolkit and a full banana briefing will be available in early December.|
This year, there are two ways your business can support Fairtrade Fortnight. If you stock Fairtrade bananas please Stick with Foncho by creating materials using this call to action. If you don't stock Fairtrade bananas, we've created a more general look and feel for you to use. Below are links to separate manuals to help you develop your marketing materials.