The five goals
To become a Fairtrade Town (including villages, cities, islands, zones, boroughs and counties) five goals must be met. To find out more about the goals, how to achieve them and top tips from other groups, download the Fairtrade Town
Action Guide. Groups can work towards the goals in any order. We suggest starting with what is easiest in your area and building the support needed to meet more challenging goals through early achievements.
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Local council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade products (for example, in meetings, offices and canteens).
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A range of Fairtrade products are readily available in the area’s retail outlets (shops, supermarkets, newsagents and petrol stations) and served in local catering outlets (cafés, restaurants, pubs).
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Local workplaces and community organisations (places of worship, schools, universities, colleges and other community organisations) support Fairtrade and use Fairtrade products whenever possible. A flagship employer is required for populations over 100,000.
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Media coverage and events raise awareness and understanding of Fairtrade across the community.
- A local Fairtrade steering group is convened to ensure the Fairtrade Town campaign continues to develop and gain new support.
The 'Five C's'
An easy way to remember the goals is the 'Five C's':
- Council
- Commerce (retail and catering)
- Community
- Common Consensus (public support gained through media coverage and events)
- Captains (steering group)
Download the Fairtrade Town Action Guide for all the information and ideas you need to get started on, achieve and develop the five goals.
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The Fairtrade Towns campaign is co-financed by a grant from the European Union.
The contents of this site are the sole responsibility of the Fairtrade Foundation and can in no way be taken to reflect the views of the European Union.
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