Fairtrade Fortnight Awards 2008

Every year the Fairtrade Foundation awards certificates to groups we feel have done an outstanding job of spreading the Fairtrade message during Fairtrade Fortnight. There are four categories plus an award for the best overall campaign. The awards are presented at our annual Campaign Days in the autumn.

No matter what you did, big or small, one event or many, we want to hear about it. Reading about your events inspires us and means we can share fresh, exciting and effective campaign ideas with other supporters.

How to enter

Please submit your application to us by post. Download the Fairtrade Fortnight Awards 2008 Form, complete and send it with your application. Please submit a separate application for each category if you wish to apply for more than one. The deadline for submitting your applications has been extended and is now 30 May 2008, winning entries will be notified in June 2008. Awards will be judged by the Communications Team at the Fairtrade Foundation.

The 5 categories are as follows:

1. Best Outreach and Networking Campaign

How did you encourage different people to change today and choose Fairtrade?
Which individuals and groups in your area did you involve?
How and where did you use different resources, products andevents to target them?
Did you create your own materials to motivate a specific group?
Did you engage any new or harder-to-reach groups?
How many people do you think you reached?

2. Best Media Campaign

Did you get local press coverage?
What about local radio or TV?
Did you involve local figures or celebrities?

Did you stage any unusual stunts or photo opportunities for the press?
How did you ensure the Fairtrade message was communicated widely and effectively in your community through local media?
How many people do you think you reached?

3. Most Imaginative Campaign

How did you use your imagination to encourage people to make a change and choose Fairtrade?
Did you develop new and creative resources or events?
Did you do something that has never been done before?
What kind of events and materials did you use to inspire action in people? How many people do you think you reached?

4. Best Fairtrade Fortnight Campaign by a School

Since the Fairtrade Foundation started running the FairtradeSchools scheme in early 2007, more and more schools are promoting Fairtrade in the curriculum and through displays and events. One of the criteria for becoming a Fairtrade School involves organising an event during Fairtrade Fortnight, so this is an opportunity for you to tell us about what you did.

Did you put on any special events?
How did you communicate to the whole school about Fairtrade?
Did your school getinvolved with any community Fairtrade events?

There will be an award for the Best Primary School Campaign and Best Secondary School Campaign. You don’t have to be a Fairtrade School toenter – we want to hear about events in any school.

5. Outstanding Achievement Award

This will be awarded to the group the judges feel have excelled in all areas – an integrated, well-planned and creative campaign that reached lots of people, engaged the media, and communicated the Fairtrade message imaginatively.