Campaigner Advisory Group

We’ve seen some incredible shifts over the last few years as more and more people choose Fairtrade and companies - big and small - respond to demand. Recognising the integral role campaigners have played in building support for Fairtrade to date, a new Campaigner Advisory Group has now been formed. The Group is one important step towards ensuring that campaigners can better inform the work of the Fairtrade Foundation and hold it to account. The Group will work closely with the Campaigns Team to develop and improve activities involving grassroots campaigning on Fairtrade and trade justice to help take the Fairtrade movement to the next level.

Campaigner Advisory Group members

Phil Broadhurst	Ammanford Fairtrade Town
Stella Carmichael	Newcastle Fairtrade City
Sue Good	Aberdeen Fairtrade City
Joe Human	Keswick Fairtrade Town
Vivienne Kynaston	Bradford on Avon Fairtrade Town
Aliceja Fisher	Southampton Fairtrade City & Basingstoke and Deane Borough campaign
Richard Norman	Canterbury and Herne Bay District Fairtrade Zone
Irene Pendleton	Wrexham Fairtrade County
Rebecca Rowland	Woking Fairtrade Town
Sarah Shepherd	Leicester Fairtrade City

The first meeting of the group was on Thursday 3 June 2010.

CAG minutes 3_6_10

The Campaigner Advisory Group will be responsible for:

· Ensuring Fairtrade supporters can better feed in to the work of the Fairtrade Foundation and hold it to account

· Advising on the development and implementation of projects and activities directly involving grassroots supporters

· Recommending improvements to existing support in addition to new materials, resources or training opportunities needed to support Fairtrade campaigns

· Advising on developments to existing Fairtrade schemes including renewal processes, goals and communications

· Advising on new campaign areas and activities

· Offering experience and advice around Fairtrade campaigns and campaigners to other teams within the Fairtrade Foundation.

The Campaigner Advisory Group will consider areas related to:

· Developing the impact of the Fairtrade movement in wider campaigns on trade and poverty

· Campaign development

· Communication with the grassroots, particularly around new product / category launches

· Relevant marketing activities, promotional campaigns (for example Fairtrade Fortnight) and supporter focused materials and messaging

· Developing ways to create closer links and greater direct communication between consumers and producers

· Other areas as identified by the Group / Fairtrade Foundation.

If you would like more information about the Advisory Group, please contact Hannah Reed, Campaigns Manager (Fairtrade Towns) 020 7440 8587