Campaigner Advisory Group
We’ve seen some incredible shifts over the last few years as more and more people choose Fairtrade and companies - big and small - respond to demand. Recognising the integral role campaigners have played in building support for Fairtrade to date, a new Campaigner Advisory Group has now been formed. The Group is one important step towards ensuring that campaigners can better inform the work of the Fairtrade Foundation and hold it to account. The Group will work closely with the Campaigns Team to develop and improve activities involving grassroots campaigning on Fairtrade and trade justice to help take the Fairtrade movement to the next level. To contact the group, please email campaigneradvisorygroup@fairtrade.org.uk
Campaigner Advisory Group members
| Phil Broadhurst | Ammanford Fairtrade Town |
| Stella Carmichael | Newcastle Fairtrade City |
| Sue Good | Aberdeen Fairtrade City |
| Joe Human | Keswick Fairtrade Town |
| Vivienne Kynaston | Bradford on Avon Fairtrade Town |
| Aliceja Fisher | Southampton Fairtrade City & Basingstoke and Deane Borough campaign |
| Richard Norman | Canterbury and Herne Bay District Fairtrade Zone |
| Irene Pendleton | Wrexham Fairtrade County |
| Rebecca Rowland | Woking Fairtrade Town |
| Sarah Shepherd | Leicester Fairtrade City |
Meeting summaries
Read summaries from all the CAG meetings here:
Meeting one:
Thursday 3 June 2010. Click
here to view the minutes.
Meeting two:
Tuesday 14 September 2010. Read a summary of the meeting
here.
Meeting three:
Thursday 20 January 2011. Read a summary of the meeting
here.
Meeting four:
Friday 1 April 2011. Read a summary of the meeting
here. Meeting five:
Thursday 16 June. Read a summary of the meeting here.
Meeting six:
Thursday 29 September. Read the minutes of the meeting here.
Meeting seven will take place on Friday 20 January
Further information...
The Campaigner Advisory Group is be responsible for:
· Ensuring Fairtrade supporters can better feed in to the work of the Fairtrade Foundation and hold it to account
· Advising on the development and implementation of projects and activities directly involving grassroots supporters
· Recommending improvements to existing support in addition to new materials, resources or training opportunities needed to support Fairtrade campaigns
· Advising on developments to existing Fairtrade schemes including renewal processes, goals and communications
· Advising on new campaign areas and activities
· Offering experience and advice around Fairtrade campaigns and campaigners to other teams within the Fairtrade Foundation.
The Campaigner Advisory Group considers areas related to:
· Developing the impact of the Fairtrade movement in wider campaigns on trade and poverty
· Campaign development
· Communication with the grassroots, particularly around new product / category launches
· Relevant marketing activities, promotional campaigns (for example Fairtrade Fortnight) and supporter focused materials and messaging
· Developing ways to create closer links and greater direct communication between consumers and producers
· Other areas as identified by the Group / Fairtrade Foundation.