Fairtrade Campaign Awards 2012
The Fairtrade Campaign Awards recognise the amazing creativity, effort and impact of campaign groups who bring Fairtrade Fortnight to life each year in communities across the UK. All winners and runners-up receive cash prizes of £500 - £700 to be reinvested in their campaigns, courtesy of the official award sponsors, The Co-operative Group.
The Campaign awards used to be called the Fairtrade Fortnight Awards, however in 2012 entries are welcomed for events and activities held at any point from 1 January to the deadline for entries of 31 July. Read on to see what last year's winners got up to, and the categories you could enter this year.
Fairtrade Campaign Award 2012 categories:
Best Outreach and Networking
• How did you get different people involved to take steps for Fairtrade? How many people do you think you reached?
• Which individuals and groups in your area/region did you involve? Did you engage any new or harder-to-reach groups?
• How and where did you use different resources, events and producer stories to target them?
• Did you make use of any online social networking tools?
• Did you create your own materials to motivate a specific group?
• Did your activities reach any key decision makers? For example your MP, community leader, or local business owner?
Best Media Campaign
• Did you get good local press, radio or TV coverage? How many people do you think you reached?
• Did you use any online media tools?
• Did you involve well-known local figures or celebrities?
• Did you stage any unusual stunts or photo opportunities for the press?
• How did you ensure the Fairtrade message was communicated widely and effectively in your community through local media?
Most Creative Campaign
• How did you use your imagination to encourage increased understanding and support for Fairtrade? Did you use the ‘Take a Step’ theme?
• Did you develop new and creative resources or events?
• Did you do something that has never been done before?
• What kind of events and materials did you use to inspire action in people?
• How did people react to your campaign? How many people do you think you reached?
Best Steps for Fairtrade
• How did you use the theme 'Take a Step' to develop people’s commitment to Fairtrade?
• How many, and what type of steps did you inspire others to take?
• What creative ideas did you use to help engage your audience?
• What materials or activities did you use to inform and inspire people?
• How did you maximise the reach of your activity? How many people do you think you reached?
Outstanding Achievement and Highly Commended Awards
These will be awarded to the groups the judges feel have excelled in all areas – an integrated, well-planned and creative campaign that reached lots of people, engaged the media, and communicated the Fairtrade message imaginatively. Please note, you cannot apply for this award, it will be chosen from all entries by the judges.
Download and complete the entry form below, and return to the Fairtrade Foundation by the closing date of 31 July 2012:
Download entry form here Please refer to the specific criteria for each category and follow the instructions on the entry form to ensure the best chance of success. Send your completed form (no more than four sides of A4) and any accompanying evidence to:
email:
awards@fairtrade.org.ukor
post: Fairtrade Campaign Awards
Fairtrade Foundation
3rd Floor, Ibex House, 42-47 Minories
London, EC3N 1DY
• All categories are open to Fairtrade Towns, Universities, Colleges and faith groups (e.g. church, diocese, synagogue, mosque) that have either achieved Fairtrade status or are working towards Fairtrade status.
• In order to make an entry, your group must be registered with the Fairtrade Foundation as having achieved Fairtrade status or working towards it. If you’re unsure about this, please contact us.
• Entries should refer to events or other campaigning activities taking place between 1 January 2012 and 31 July 2012.
• Groups can enter as many categories as they wish.
• Prizes will be awarded in the form of a cheque and groups should have a suitable bank account with two signatories in order to receive their prize.
• The judges reserve the right to split prizes if deemed appropriate.
• The judging panel will include representatives of the Fairtrade Foundation.
• The judges’ decisions are final and no correspondence will be entered into.
Official sponsors of the Fairtrade Campaign Awards
Most Creative Show Off runners-up Fairtrade Lichfield receive their award at the Fairtrade Supporter Conference, 2011.