Visit the Fairtrade Village at the Thames Festival


22 August 2008

The Mayor’s Thames Festival, Saturday 13th – Sunday 14th September, will provide the final push on Fairtrade before London is formally declared a Fairtrade City, when Londoners will have the opportunity to support the cause and enjoy some delicious Fairtrade treats.

The UK’s leading Fairtrade chocolate company Divine Chocolate and other Fairtrade companies including Cafédirect, OKE smoothies and Cream O’Galloway ice-cream, will be hosting the first ever Fairtrade Village, sponsored by The Co-operative Food.  The Fairtrade Village will be held at Hibernia Wharf opposite Southwark Cathedral and will run from noon until 10pm on Saturday 13th and Sunday 14th September. 

The Thames Festival is a spectacular free celebration of London and brings Londoners together to watch live dance and music, sail on the Thames, watch performances and enjoy the best food & drink that our city has to offer. 

The campaign to make London a Fairtrade City was first launched in 2003 and was followed by five years of campaigning in schools, universities and churches, in shops and town halls.  People in Boroughs across London have done their bit to achieve the goal.  So with London on the cusp of being designated a Fairtrade City this is a fabulous opportunity to support the cause and enjoy some Fairtrade treats! 

Lend your support for the Fairtrade London campaign by stopping by at The Co-operative Food sponsored Fairtrade Village.  Savour the delights on offer from the host of Fairtrade companies involved and get into the party mood with a fantastic jazz band - you won’t be disappointed by all that’s on offer! 

  • Farmer-owned chocolate brand Divine Chocolate will be showcasing its gorgeously indulgent range of bite-sized muffins, cookies and brownies – all made with Divine’s critically acclaimed 70% dark chocolate. www.divinechocolate.com  
  • Dubble, Divine’s sister company, still the only Fairtrade chocolate created specifically for young people, will be sampling its scrumptious crispy chocolate bars as well as offering the opportunity to sign up to its exciting new campaign Mission:Possible ,for young people to increase the availability of Fairtrade goods in independent UK shops.  www.dubble.co.uk
  • Agrofair, the leading importer and distributor of Fairtrade and organic tropical fresh fruit will be sampling their delicious new OKE smoothies.  www.okefairtrade.com
  • Cafédirect will be serving warming mugs of Fairtrade tea, coffee and hot chocolate www.cafedirect.co.uk
  • Ehrmanns Wine will be serving its range of Fairtrade wines, www.ehrmannswines.co.uk  
  • Tropical Wholefoods and Tropical Forest will be displaying tropical dried fruits and honeys. www.tropicalwholefoods.co.uk  www.tropicalforest.com   
  • Drop in on Fairtrade and organic company Cream O’Galloway for ice-cream and frozen yoghurt www.creamogalloway.co.uk
  • Buy some Fairtrade candyfloss from Tate & Lyle’s stall.  www.tasteandsmile.co.uk
  • Be sure to visit Pants to Poverty’s stall and support their campaign for fairer trading in the clothing industry.  www.pantstopoverty.com
  • Hug womenswear and Little Green Radicals clothing range for babies and children will be showcasing their range of Fairtrade and organic cotton clothes. www.hug.co.uk
  • The Co-operative Food will also be sampling a selection from its market-leading Fairtrade range. www.co-operative.coop    
  • And don’t forget to visit the Fairtrade London stall to support the campaign and get a guide on what they can do to help make London the Largest Fairtrade City in the World! www.fairtradelondon.org.uk

 

 
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Please contact Rosanna Mayhew on 0207 378 6550 or rosanna@divinechocolate.com for images and more information.

Editors Notes:

Fairtrade London Campaign: The aim of the Campaign has been to increase awareness and availability of Fairtrade products in homes, shops, cafés, workplaces, tourist venues, schools and colleges across the capital. Promoting Fairtrade in London will not just raise awareness amongst London’s 7.4 million residents, but will reverberate internationally thanks to London’s position as a global centre in media, business and tourism. Bringing international and local communities together will raise the profile of Fairtrade and benefit more producers.  London will be the biggest Fairtrade City in the World. 

For more information visit www.fairtradelondon.org.uk

For London to be officially recognised as a Fairtrade City 17 London Boroughs need to achieve Fairtrade status and two of the 47 universities in London also need to achieve status.  The following Five Goals also have to be achieved*

1.     Official declaration of intent, motion passed in the council.

2.     At least 750 retail outlets and 375 catering establishments must be selling and serving products that carry the Fairtrade mark.

3.     One flagship employer in each Fairtrade borough and faith groups need to be made aware of the campaign across London to raise awareness across all cultures.

4.     Media coverage across London wide media.

5.     Steering Group established to catalyse the process.

criteria set by the Fairtrade Foundation who receive, and process applications.

Fairtrade Foundation:                www.fairtrade.org.uk/

Fair towns: Globally, over 500 towns or communities have achieved Fairtrade status through a commitment to Fairtrade across local government, businesses and retail outlets, with the UK having nearly 400. The initiative spans from the smallest Fairtrade community, Fair Isle in Scotland, with just 60 residents, to Birmingham, the world’s largest Fairtrade city, and even includes glamorous San Francisco.

Divine Chocolate:

Divine Chocolate Ltd is co-owned by Kuapa Kokoo, a co-operative of 45,000 cocoa farmers in Ghana who grow the Fairtrade beans for Divine and Dubble, and who share in the profits. 

For more details about the Divine range of Fairtrade chocolate and the story of Divine and Kuapa Kokoo visit www.divinechocolate.com

Divine Chocolate has won a number of prestigious awards.  These include Good Housekeeping’s Favourite Fairtrade Product 2008 and Best Food Brand in the SHE magazine Ethical Awards 2007.  Divine Chocolate Ltd was awarded Best Social Enterprise 2007 at the Enterprising Solutions awards run by the Office of the Third Sector.  Divine recently won Best Ethical Business at The Observer Ethical Awards 2008.