Thousands march for Fairtrade

4 March 2013 

Thousands march on Parliament to demand David Cameron goes further for small farmers at G8: Celebrity mini marchers lead Fairtrade Fortnight march calling for a fairer deal for small farmers

Thousands of paper protestors descended on Parliament Square this morning in a Fairtrade-backed march calling for David Cameron to do more to protect smallholder farmers from trade injustice.


Thousands of mini marchers took to Parliament Square to call for support for smallholder farmers

Marking the second week of Fairtrade Fortnight (25th February – 10th March), the marchers are asking the government to put smallholder farmers at the heart of its trade policy ahead of the G8 summit in June.

Today’s march was supported by a raft of famous faces including Jonathan Ross, Eddie Izzard, Amanda Holden, Louis Smith and Tulisa.

Over 8,000 people have signed the online petition so far at, all creating a personalised mini marcher via Fairtrade’s partnership with Foldable.Me.

Cheryl McGechie, Director of Public Engagement, Fairtrade Foundation, says: 'Our march on Parliament brings together all of our supporters in an engaging way to show they care about combating unfair trade practices. We know that with the right support, smallholder farmers can be central to delivering a better, fairer food system for all.'

One of the celebrities leading the march, Jonathan Ross said: 'By signing up I've been able to create a mini Jonathan who'll join the march to Parliament next month for a fairer deal for small farmers- he's actually more handsome than me!'

Other well-known names to join the march and support Fairtrade’s call for action include Gok Wan, Tinchy Strider, Harry Hill, Jessica Hynes, Mica Paris, Richard Hammond, Dermot O’Leary and Andi Peters.

Frank Olok, Coordinator for the Malawi Fairtrade Network, which represents around 10 Fairtrade producer organisation with a joint membership of 22,000 farmers,  adds: 'The aim of this campaign is to raise awareness about the daily plight of farmers in developing countries who are amongst the poorest people in the world.

'Despite growing most of the world’s food they still struggle to make a sustainable living, get access to finance and improve their and their communities economic, and, social situation. That’s why I would urge people to sign the petition calling on the UK government to use the G8 to lobby for global action.’

The final petition will be delivered to David Cameron at World Fair Trade Day in May before the G8 meeting the following month.

For further information about the Fairtrade Foundation please visit