Leading fashion models including Lisa Butcher, Laura Bailey, Genevieve Lake, Tia Ward and Amber Rowan have put their names behind a nationwide Fairtrade Foundation bid to shake up British fashion. The campaign is calling on the fashion industry to make fashion fairer by spreading awareness of the human and environmental legacy that goes into the cotton in our clothes. The year long initiative marks the start of the fifth anniversary of Fairtrade cotton and was launched at the start of Fairtrade Fortnight (22 February – 7 March 2010).

To show us all just how beautiful Fairtrade cotton can be and how easy it is to swap your look to Fairtrade, celebrity photographer Trevor Leighton, alongside hairdressers Darren Ambrose and  Matthew Wade and makeup artist Charlie Duffy, photographed the models wearing part of a collection of Fairtrade cotton clothing from a range of retailers, most of which are available on the high street. The ‘Fairtrade fashion collection’, specially compiled by celebrity stylist Rachel Fanconi, were displayed at the Fairtrade Fortnight launch event at RIBA on 22 February preceeding a tour of key fashion colleges.

All images © Trevor Leighton. Click on a photo to enlarge.