Guidelines for product packaging materials and promotional materials

The FAIRTRADE Mark is the exclusive property of Fairtrade Labelling Organisations (FLO) International and internationally registered as an EU registered trademark (No. 0026 06 994. UK national registrations no. 2477914 & World Intellectual Property (WIPO) no. 806 431).

All uses of the FAIRTRADE Mark and word Fairtrade need to be submitted for approval to the FAIRTRADE Mark Management team prior to printing/publication and comply with the appropriate manual.

As a certification label the FAIRTRADE Mark may be:

  • used in direct relation to products that are certified in accordance with Fairtrade standards.
  • reproduced on printed promotional materials to encourage people to purchase Fairtrade certified products.

Licensees creating product packaging please refer to https://laser.fairtrade.org.uk/

All artwork for promotional materials and websites submit to: artwork@fairtrade.org.uk


Colourways of the FAIRTRADE Mark:
The below files are low-res JPEGs and can be used as a tool to help you decide the correct position and colouration of the Mark for your artwork. A high-res JPEG or Illustrator EPS file of the FAIRTRADE Mark or Cotton Mark will be sent to you once your artwork has been submitted and assessed.

Before applying the Mark to your artwork please download and read the appropriate FAIRTRADE Mark manual below:

Campaigner and Supporter Promotional Materials Manual (non commercial use only) – please download here if you are producing a printed promotional document, website or advert for non-commercial purposes.

Licensee Promotional Materials Manual (commercial use only - for companies that have signed a Licence Agreement with the Fairtrade Foundation) - this is currently being written. If you are a licensee wishing to create promotional materials, please download the Campaigner and Supporter Promotional Materials Manual and refer to all sections except 14 – 17.

Licensee Packaging Materials Manual (commercial use only - for companies that have signed a Licence Agreement with the Fairtrade Foundation) - please email manuals@fairtrade.org.uk to request the Packaging Manual, stating your company name, contact details and licensee reference code.

FAIRTRADE Mark: to be used on materials in relation to all Fairtrade certified products except cotton.

Right click and select 'Save as' -

Colour
Black/White
   

Certified Cotton FAIRTRADE Mark: to be used on materials in relation to cotton Fairtrade certified products only.       

Colour
 Black/White