Facts and figures on Fairtrade
Sales of Fairtrade certified products in the UK
Estimated UK retail sales by value 1998-2007 (£ million)
| |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
2007 |
| Coffee: |
13.7 |
15.0 |
15.5 |
18.6 |
23.1 |
34.3 |
49.3 |
65.8 |
93.0 |
117.0
|
| Tea: |
2.0 |
4.5 |
5.1 |
5.9 |
7.2 |
9.5 |
12.9 |
16.6 |
25.1 |
30.0
|
| Chocolate/cocoa: |
1.0 |
2.3 |
3.6 |
6.0 |
7.0 |
10.9 |
16.5 |
21.9 |
29.7 |
34.0
|
| Honey products: |
n/a |
n/a |
0.9 |
3.2 |
4.9 |
6.1 |
3.4 |
3.5 |
3.4 |
5.0
|
| Bananas: |
n/a |
n/a |
7.8 |
14.6 |
17.3 |
24.3 |
30.6 |
47.7 |
65.6 |
150.0
|
Flowers:
|
n/a
|
n/a
|
n/a
|
n/a
|
n/a
|
n/a
|
4.3
|
5.7
|
14.0
|
24.0
|
Wine:
|
n/a
|
n/a
|
n/a
|
n/a
|
n/a |
n/a |
1.5 |
3.3
|
5.3
|
8.2
|
Cotton:
|
n/a
|
n/a
|
n/a
|
n/a |
n/a
|
n/a |
n/a
|
0.2
|
4.5
|
34.8
|
| Other: |
n/a |
n/a |
n/a |
2.2 |
3.5 |
7.2 |
22.3 |
30.3 |
45.7 |
90.0
|
| TOTAL |
16.7 |
21.8 |
32.9 |
50.5 |
63.0 |
92.3 |
140.8 |
195.0 |
286.3 |
493.0
|
Estimated percentage increases from 2006-2007
- Total sales: 127% increase by volume and 72% by estimated retail value
- Total coffee: 33% increase by volume and 24% by estimated retail value
- Total tea: 21% increase by volume and 24% by estimated retail value
- Wine: 47% increase by volume and 51% by estimated retail value
- Flowers: 71% increase by volume and 72% by estimated retail value
- Cotton: 1,655% increase by volume and 658% by estimated retail value
The figures for 2007 also show that the actual volumes of Fairtrade products more than doubled between 2006 and 2007.
Read the press release Fairtrade sales reach half a billion pounds.
Globally, consumers worldwide spent £1.6bn on Fairtrade certified products in 2007. This is a 47% increase on the previous year directly benefiting over 7 million people - farmers, workers and their families in 58 developing countries.
See the press release on global sales in 2007 for more informationConsumer awareness of the FAIRTRADE Mark
2007
TNS Omnimas survey showed that the FAIRTRADE Mark is now recognized by almost three in five British adults. The findings show that 57% of adults can identify the independent Fairtrade consumer label, up five points in just one year, and 53% of respondents correctly associated the symbol with a better deal for producers in the developing world.
The survey interviewed a nationally representative quota sample of 1.947 adults throughout Great Britain in 121 sampling points. The survey asked people to identify the Fairtrade symbol, excluding the text which is only used in the UK. This symbol (without the text) is used by FLO labelling initiatives.
The survey found that 53% of adults correctly associate the FAIRTRADE symbol excluding the text box with “a better deal for third world producer”. Read more.
2005
50% of the adult population can now identify the FAIRTRADE Mark, up from 25% in 2003 and 39% last year. Read more .
2004
Recognition of the FAIRTRADE Mark increased to 39% in 2004 up from 25% in 2003. Read more.
2003
25% (1 in 4) of the general public claimed recognition of the FAIRTRADE Mark. Read more.
2002
20% (1 in 5) of the general public claimed recognition of the original Fairtrade Mark.
