Facts and figures on Fairtrade
Sales of Fairtrade certified products in the UK
Estimated UK retail sales by value 1998-2008 (£ million)| | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008
|
| Coffee: | 13.7 | 15.0 | 15.5 | 18.6 | 23.1 | 34.3 | 49.3 | 65.8 | 93.0 | 117.0
| 137.3 |
| Tea: | 2.0 | 4.5 | 5.1 | 5.9 | 7.2 | 9.5 | 12.9 | 16.6 | 25.1 | 30.0
| 64.8 |
| Chocolate/cocoa: | 1.0 | 2.3 | 3.6 | 6.0 | 7.0 | 10.9 | 16.5 | 21.9 | 29.7 | 25.5
| 26.8 |
| Honey products: | n/a | n/a | 0.9 | 3.2 | 4.9 | 6.1 | 3.4 | 3.5 | 3.4 | 2.7
| 5.2 |
| Bananas: | n/a | n/a | 7.8 | 14.6 | 17.3 | 24.3 | 30.6 | 47.7 | 65.6 | 150.0
| 184.6 |
Flowers:
| n/a
| n/a
| n/a
| n/a
| n/a
| n/a
| 4.3
| 5.7
| 14.0
| 24.0
| 33.4 |
Wine:
| n/a
| n/a
| n/a
| n/a
| n/a | n/a | 1.5 | 3.3
| 5.3
| 8.2
| 10.0 |
Cotton:
| n/a
| n/a
| n/a
| n/a | n/a
| n/a | n/a
| 0.2
| 4.5
| 34.8
| 77.9 |
| Other: | n/a | n/a | n/a | 2.2 | 3.5 | 7.2 | 22.3 | 30.3 | 45.7 | 100.8
| 172.6 |
| TOTAL | 16.7 | 21.8 | 32.9 | 50.5 | 63.0 | 92.3 | 140.8 | 195.0 | 286.3 | 493.0*
| 712.6 |
*following review, some of the 2007 figures have been amended but the total remains the same
Globally, consumers worldwide spent £1.6bn on Fairtrade certified products in 2007. This is a 47% increase on the previous year directly benefiting over 7 million people - farmers, workers and their families in 58 developing countries.
See the press release on global sales in 2007 for more informationConsumer awareness of the FAIRTRADE Mark
2008TNS CAPI Omnibus findings showed that 70% of the population recognise the
FAIRTRADE Mark. Findings also show understanding of the concept behind
the Mark has increased, with 64% of the population linking the Mark to
a better deal for producers in the developing world. Read more.
2007
TNS Omnimas survey showed that the FAIRTRADE Mark is now recognized by almost three in five British adults. The findings show that 57% of adults can identify the independent Fairtrade consumer label, up five points in just one year, and 53% of respondents correctly associated the symbol with a better deal for producers in the developing world.
The survey interviewed a nationally representative quota sample of 1.947 adults throughout Great Britain in 121 sampling points. The survey asked people to identify the Fairtrade symbol, excluding the text which is only used in the UK. This symbol (without the text) is used by FLO labelling initiatives.
The survey found that 53% of adults correctly associate the FAIRTRADE symbol excluding the text box with “a better deal for third world producer”. Read more.
2005
50% of the adult population can now identify the FAIRTRADE Mark, up from 25% in 2003 and 39% last year. Read more .
2004
Recognition of the FAIRTRADE Mark increased to 39% in 2004 up from 25% in 2003. Read more.
2003
25% (1 in 4) of the general public claimed recognition of the FAIRTRADE Mark. Read more.
2002
20% (1 in 5) of the general public claimed recognition of the original Fairtrade Mark.
