The FAIRTRADE Mark
“Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, they can join Fairtrade.”
Fairtrade is a tool for development that ensures disadvantaged farmers and workers in developing countries get a better deal through the use of the international FAIRTRADE Mark.
Fairtrade Labelling was created in the Netherlands in the late 1980s. The Max Havelaar Foundation launched the first Fairtrade consumer guarantee label in 1988 on coffee sourced from Mexico. Here in the UK, the Fairtrade Foundation was established in 1992, with the first products to carry the FAIRTRADE Mark launched in 1994. Read the history of Fairtrade labelling internationally
The FAIRTRADE Mark
|The FAIRTRADE Mark is a registered certification label for products sourced from producers in developing countries.|
For a product to display the FAIRTRADE Mark it must meet international Fairtrade standards which are set by the international certification body Fairtrade Labelling Organisations International
(FLO). These standards are agreed through a process of research and consultation with key participants in the Fairtrade scheme, including producers themselves, traders, NGOs, academic institutions and labelling organisations such as the Fairtrade Foundation.
If you have seen a misuse of the FAIRTRADE Mark/Fairtrade (one word) please report it here
. You can submit this form using the submit button or print it out and post it, with attached evidence to:
Attn: FAIRTRADE Mark Misuse Officer
What does the symbol represent?
The eye-catching blue, green, white and black FAIRTRADE Mark was adopted by FLO International in 2002. The symbol is open to interpretation – some see a parrot, others a green leaf, some see the black swirl at the centre as a road leading to a brighter future. The most popular interpretation is to imagine the blue as sky, the green as grass, and the black dot and swirl at the centre as a person holding one arm aloft. That figure represents the people at the heart of the Fairtrade system – it could be a farmer holding up their product, a shopper reaching to purchase, or a campaigner fighting for greater justice in international trade.
How can the Mark be used?
As a registered certification mark and trademark, there are strict rules for how the FAIRTRADE Mark can be used – both for product packaging, and for wider promotional and campaigning use. You can find more details on these rules here