FAQs

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

The Fairtrade Foundation is a development organisation committed to tackling poverty and injustice through trade, and the UK member of Fairtrade Labelling Organisations International (FLO). The Foundation works with businesses, civil society organisations and individuals to improve the position of producer organisations in the South and to help them achieve sustainable improvements for their members and their communities. Certification and product labelling (through the FAIRTRADE Mark) are the primary tools for our development goals. The backing of organisations of producers and consumers in a citizen’s movement for change is fundamental and integral to our work.

The FAIRTRADE Mark is an independent consumer label which appears on UK products as a guarantee that they have been certified against internationally agreed Fairtrade standards.  It shares internationally recognised Fairtrade standards with initiatives in 20 other countries, working together globally with producer networks as Fairtrade Labelling Organisations International (FLO). The Mark indicates that the product has been certified to give a better deal to the producers involved – it does not act as an endorsement of an entire company’s business practices.

The international body comprising the Fairtrade Foundation and its partner organisations around the world which has overall responsibility for developing Fairtrade standards, supporting producers, and operating global certification and auditing systems.

FLO is based in Bonn, Germany and is composed of two separate organizations:

1. FLO International eV. is a non-profit multi-stakeholder association involving 23 member organizations, of which 20 are Labelling Initiatives across Europe, North America, Japan, Australia and New Zealand. 3 members are regional producer networks in Africa, Asia, Latin America and the Caribbean representing over 600 Fairtrade certified producer organisations in the South. FLO develops and reviews international Fairtrade standards and assists producers in capitalizing on market opportunities.
2. FLO-CERT GmbH is a limited company that coordinates all tasks and processes all information related to the inspection and certification of producers and traders. Operating independently of any other interests, it follows the international ISO standard for certification bodies (ISO 65).

For more information about FLO and FLO-CERT, please visit their website at www.fairtrade.net.

In the Fairtrade system, a licensee is a company that has signed a Licence Agreement with the Fairtrade Foundation and is therefore entitled to apply the FAIRTRADE Mark to specific products covered by the Agreement.

Fairtrade standards comprise both minimum social, economic and environmental requirements, which producers must meet to be certified, plus progress requirements that encourage continuous improvement to develop farmers’ organisations or the situation of estate workers.

This term is used for either an association of farmers or a company dependent on hired labour that produces one or more commodities for which there are Fairtrade standards and that has been certified to meet those standards. Once certified, they are added to the Fairtrade product register and registered companies can buy from them under Fairtrade terms.

Some Fairtrade certified producer groups are able to sell their entire production under Fairtrade terms, while others sell only a very small percentage and badly need more buyers to offer a Fairtrade deal. It is only by increasing the amount sold as Fairtrade that producer groups are able to receive a steady stream of additional income to improve their lives.

The Fairtrade minimum price defines the lowest possible price that a buyer of Fairtrade products must pay the producer. The minimum price is set based on a consultative process with Fairtrade producers and traders and guarantees that producers receive a price which covers the cost of sustainable production. When the market price is higher than the Fairtrade minimum price, the market price is payable.

Money paid on top of the Fairtrade minimum price that is invested in social, environmental and economic developmental projects, decided upon democratically by a committee of producers within the organisation or of workers on a plantation.

The Foundation does not certify towns or other groups, only products. However, we do run campaigns with local community groups aimed at boosting awareness and understanding of trade issues, and promoting the purchase of Fairtrade products as a way that ordinary people can make a difference to the lives of producers.
These campaigns have a set of goals, and receive a certificate of congratulation from the Fairtrade Foundation when they are reached. Once a local community declares its status as a Fairtrade Town (or university etc), they must be committed to continuing their campaigning and awareness raising. Find out more by visiting our Get Involved section .

Yes. Just visit AskMalawi.tv to ask farmers in Malawi directly.

The Fairtrade Foundation has licensed over 3,000 Fairtrade certified products for sale through retail and catering outlets in the UK.

The UK market is doubling in value every 2 years, and in 2007 reached an estimated retail value of £493 million. The UK is one of the world’s leading Fairtrade markets, with more products and more awareness of Fairtrade than anywhere else. Around 20% of roast and ground coffee, and 20% of bananas sold in the UK are now Fairtrade.

Internationally-agreed Fairtrade generic criteria exist for the following commodity products and in each category there is a list of approved producers maintained by a FLO register.

Food products:
• Bananas
• Cocoa
• Coffee
• Dried Fruit
• Fresh Fruit & Fresh Vegetables
• Honey
• Juices
• Nuts/Oil Seeds/Oil
• Quinoa
• Rice
• Spices
• Sugar
• Tea
• Wine

Non-food products:
• Beauty products
• Cotton
• Cut Flowers
• Ornamental Plants
• Sports Balls

Details of national stockists can be found on our products pages . They are available in major supermarkets, independent shops, in cafés, restaurants, through catering suppliers and wholesales, as well as through online shopping channels. Also check out shops that are part of BAFTS (British Association of Fair Trade Shops) which often have product ranges not available in mainstream stores.

Our Out of Home Directory lists registered distributors of Fairtrade products and our Wholesaler Suppliers Directory lists registered distributors that can supply shops.

Speak to the manager about stocking Fairtrade. Give them a leaflet about Fairtrade.

Whatever the price of the product on the shelf, only the FAIRTRADE Mark ensures that the producers have received what has been agreed to be a fairer price, as well as the social premiums to invest in the future of their communities. The Fairtrade price applies at the point where the producer organisation sells to the next person in the supply chain (usually an exporter or importer). It is not calculated as a proportion of the final retail price, which is negotiated between the product manufacturer and the retailer.
You can read a fuller explanation in our paper, Retail pricing of Fairtrade products (DOC).

Some organizations, also called Alternative Trading Organisations (ATOs), are purely dedicated to trading fairly and have been doing so for many years before Fairtrade certification was established. You can find these organisations listed at WFTO or BAFTS. The process of agreeing international Fairtrade standards can take time, and for many of the products these organisations sell, there may not yet be standards available to certify their products.
 
There are, however, some other companies making their own ‘fair trade’ claims without having the independent scrutiny of the Fairtrade Certification Mark, or being part of a recognised network such as IFAT. You need to ask what these claims are based upon. If you want to be sure that farmers and workers are receiving the better deal offered by Fairtrade, always look for the FAIRTRADE Mark.

Fairtrade Certification and its system of minimum pricing were designed initially for commodity products. It is technically difficult to adapt this model of standardized minimum pricing to crafts and other products made by small-scale artisans, which are each unique, made of varied materials and have highly varied production processes and costs. However, FLO is currently working with the International Fair Trade Association (IFAT) to explore whether we could work towards a certification programme for these products in the future.

The Fairtrade Foundation’s Commercial Team will guide you through the process. For more information read our Business Services section of the website.

FLO-CERT is responsible for the inspection and certification of producer organisations against Fairtrade standards. Details of the application process and how the system works can be found on their website.

All Fairtrade standards, including minimum prices and premiums are set by the Standards Unit at FLO and the minimum prices and premiums for each product are included in the product-specific standards available on their website. The process for agreeing international Fairtrade standards follows the ISEAL Code of Good Practice for Social and Environmental Labelling, where stakeholders (including producers, traders, NGOs) participate in the research and consultation process and final decision making.

Worldwide prices exist for some products (nuts, cocoa and juices). However, most products have country-specific or regional prices. This is because costs of production vary greatly around the world and prices for new products and origins have historically been set on a case-by-case basis. As the demand for new prices grows the FLO Standards Unit are increasingly moving towards regional rather than country-specific prices. This opens the scope of new prices to as many producers as possible and avoids having to carry out pricing work for the same product every time a new producer group is identified in a new country. If production costs vary significantly in a region a consensus is reached between the producers and other stakeholders involved in order to set a price that is acceptable for the whole region.

Around 70% of the world’s coffee farmers are small-scale growers, and they face particular disadvantages in the market place. Fairtrade’s mission is to make trade work for marginalised or disadvantaged producers, and therefore there is a global agreement that the system should offer champion purchase of sustainable coffee from organisations of small coffee farmers explicitly. Read our fairtrade_and_coffee_plantations (22.25KB) (PDF) to find out more.

Some Fairtrade products contain more than one Fairtrade certified ingredient, for example muesli which may contain Fairtrade certified fruit, nuts and sugar. By including such products we can extend the benefits of Fairtrade to more farmers, workers and their families.

The FAIRTRADE Mark or label may be put on a composite product if more than 50% of its ingredients, by dry weight, are sourced from Fairtrade certified producer organizations. In case of liquid composite products, a FAIRTRADE Mark may be put on the product if more than 50% of its volume is sourced from Fairtrade certified producer organizations.
If the total Fairtrade content is less than 50%, a composite product qualifies if it has a significant ingredient and if this ingredient represents more than 20% of the product’s dry weight. A 'significant ingredient' is defined as one that meets at least one of the following requirements:

• eligible under appropriate trading standards to be part of a product’s name e.g. 'orange juice drink' of which the main ingredient is water, but the significant ingredient is orange juice
• an ingredient normally associated with the product e.g. 'cocoa' in drinking chocolate
• an ingredient crucial to the formulation of the product, without which the product would not be viable e.g. 'hibiscus' in 'hibiscus tea'

Due to UK Food Labelling requirements, the ingredients of products carrying the FAIRTRADE Mark need to conform to QUID requirements. On some products the label will show that Fairtrade certified ingredients make up less than 20% of the product. However, Fairtrade requirements are based on the dry weight formulation of the product & one significant Fairtrade certified ingredient must be at least 20% of the total in order to be labelled as a Fairtrade certified product. All products bearing the FAIRTRADE Mark conform to this requirement.

Composite products where no Fairtrade certified ingredient constitutes 20% or more by weight, or products that contain ingredients for which there are Fairtrade standards but that do not originate from FLO certified producers may be submitted to the Foundation for consideration. In such cases the Foundation may allow specific exceptions to its normal procedures where the product can be shown to offer significant benefits to marginalised producers.

Download the FLO Composite Policy

For most Fairtrade products including bananas, other fresh fruits, coffee, flowers, nuts, rice, spices and more the Fairtrade system requires these products to be physically traceable. This means they must be labelled and kept separate at every stage of their journey from the farmers groups to the shop shelves. However, when we attempted to introduce similar rules for products such as cocoa, sugar, tea and juice, we discovered that there is very little physical traceability in the way these sectors work.

For example, the chocolate industry is currently not always able to keep Fairtrade cocoa and non-Fairtrade cocoa separate at every stage of production from the cocoa field to the final bar. Cocoa beans are delivered in bulk by farmers and routinely mixed during shipping and in the manufacturing process.

Rather than not engaging with these sectors and losing Fairtrade sales opportunities for thousands of small farmers, Fairtrade has set up a system to ensure that manufacturers that want to use the FAIRTRADE Mark must buy the precise amount of produce they need from Fairtrade farmers that will be used in their final product. This system is often referred to as "mass balance". 

So, if a chocolate bar uses 500 tonnes of cocoa, then the manufacturer must purchase 500 tonnes of cocoa on Fairtrade terms, including the payment of an additional $200 Fairtrade Premium per tonne. This means that even if the beans are later mixed with non-Fairtrade beans - as often happens - Fairtrade cocoa farmers still get 100% of the benefits, and the better deal that the FAIRTRADE Mark stands for. 

The Fairtrade Foundation’s mission is to support farmers and workers in the developing world to increase their share in global trade. Fairtrade’s stringent inspection and audit system is in place to ensure the amount of Fairtrade product manufactured exactly matches the amount of Fairtrade product purchased. 

 

By buying products that carry the FAIRTRADE Mark, shoppers can be assured that disadvantaged producers and workers in developing countries are getting a better deal: receiving a fair and stable price for their products which covers their costs of production; benefiting from longer-term trading relationships; receiving the Fairtrade premium for investment in social and economic development projects; and receiving pre-financing where requested. In its 13 years of existence in the UK, Fairtrade has proved to be an extremely successful model of how people-centred trade can effectively reduce poverty and improve livelihoods.

The public concern around climate change and carbon emissions has been growing rapidly in recent months and there is no doubt that far-reaching global action has to be taken now to deal with global warming. However if the debate around this issue becomes overly obsessed with the question of food miles, this could severely damage opportunities for sustainable forms of export agriculture to contribute to the economic and social development of poor producers.

Agriculture can play a critical role in the economic and social development of developing countries – up to one and a half million livelihoods in Africa alone are estimated to be dependent upon UK consumption of agricultural and horticultural produce. Increased agricultural growth is thought to be the most likely source of economic growth in Africa given that 70% of the rural poor work on the land. Fairtrade certification ensures that the benefits of agriculture accrue to marginalised and disadvantaged producers.

While an international consensus has been reached on the science of climate change, what is now needed is a balanced debate on the best way forward to reduce the impact of climate change whilst also supporting developing countries in tackling poverty and promoting sustainable development.

The Fairtrade system includes environmental standards as part of producer certification. The standard requires producers to work to protect the natural environment and make environmental protection a part of farm management. Producers are also encouraged to minimize the use of energy, especially energy from non-renewable sources.

In addition, by purchasing Fairtrade products, shoppers in the UK are ensuring that producer organisations receive a Fairtrade premium for investment in economic, social and environmental products of their own choice. These premiums can enable farmers to implement a range of environmental protection programmes which will contribute to the range of solutions needed to address climate change and ultimately benefit all of us. To give two examples, tea workers in India have invested some of their Fairtrade premium into replacing the traditional wood-burning heating with a solar-panelled system. Coffee farmers in Costa Rica have used the premium to replant trees to prevent soil erosion and have invested in environmentally friendly ovens, fuelled by recycled coffee hulls and the dried shells of macadamia nuts. This means that they no longer need to cut forest trees and so can preserve the rainforest and the oxygen they produce.

By choosing Fairtrade products, you can therefore help producers preserve their own environment as well as have a positive social benefit in their community.

Not necessarily. Fairtrade criteria do require sustainable farming techniques, and require higher prices to be paid for organic products. Moreover, Fairtrade Premiums are often used to train producers in organic and sustainable techniques like composting and integrating recycled materials, which can help them make progress in organic conversion in the future.

There has been much concern amongst consumers over GMO crops. Many worry about the risks of environmental contamination, and it has been argued that producer dependence on use of GM seeds could outweigh the benefits of the crops. The Fairtrade system’s environmental standards and guidelines currently forbid the use of GM seeds by farmers, and encourage active monitoring in nearby fields. However, it may not always be possible for small farmers to prevent contamination from a neighbouring field, and therefore we do not label Fairtrade products as 100% GM free.
Read the Q&A on Fairtrade standards and Genetically Modified Organisms.

The FAIRTRADE Mark was established specifically to support the most disadvantaged producers in the world by using trade as a tool for sustainable development. We do recognise that many farmers in the UK face similar issues as farmers elsewhere, not least ensuring that they get a decent return for upholding social and environmental standards in their production. However there are also some major differences. For example, farmers in developing countries often have little infrastructural support, social security systems or other safety nets available if they cannot get a fair price for their products. Our Fairtrade standards, and our expertise, are specifically focused on enabling producers in developing countries tackle poverty through trade. If the Foundation diverted its own attention from this mission, this could potentially end up diluting the benefits of Fairtrade for the very farmers and workers we were established to support.

We agree that the principles behind fair trade may provide useful insight into the debate on improving the situation for UK producers. The Foundation is not convinced, however, that a labelling scheme is the right solution to the problems affecting UK farmers. A plethora of similar sounding labelling initiatives could result in confusion for consumers and undermine both the local cause and the global situation we care so deeply about. Rather than yet another label, the Foundation believes a more rigorous investigation by government and the industry itself is needed. This should look into the causes behind the problems being experienced by domestic producers, so that more robust and wide reaching policy tools can be identified – to benefit all affected farmers, and to reassure all concerned shoppers.

The Fairtrade Foundation recognises that many farmers in the UK face similar issues to farmers elsewhere, not least ensuring that they get a decent return for upholding decent social and environmental standards in their production. We therefore support the promotion of sustainable production for UK farmers but our specific role will continue to be supporting farmers from the developing world.

Fairtrade isn’t in competition with UK farmers and the purchase of locally produced and Fairtrade products are not necessarily mutually exclusive. Fairtrade focuses by and large on tropical agricultural products such as coffee and bananas that can’t be grown in temperate climates or products that can’t be grown in sufficient quantities in the EU e.g. grapes and oranges. For some items such as honey and flowers, local supply is not able to meet the total demand - it has been estimated that both UK flowers and honey account for less than one-third of the UK market - and so imports are necessary to keep up with consumers’ shopping preferences. Other products, such as apples, are seasonal in both the UK and places like South Africa, and for as long as shoppers want to buy apples out of season, there is a demand for fruit from other countries. Often the choice facing shoppers is not necessarily between local honey and Fairtrade certified honey but between Fairtrade honey and conventional honey imported from, say, the US or China. It is up to each person to weigh up these choices and shop accordingly.

Ultimately, it is up to each person to do what they see as being in the interests of people and the planet. What is important is that we all try to make informed choices wherever possible. The Fairtrade Foundation is committed to raising awareness of ways in which buying products carrying the FAIRTRADE Mark is empowering and strengthening the future for disadvantaged producers in developing countries.

If your company or organisation is selling or expressly promoting Fairtrade certified products you can put the FAIRTRADE Mark on your website and promotional materials in accordance with our guidelines in our Promotional Materials Manual. Visit the image library to find out more .

The Fairtrade Foundation produces a number of free resources such as leaflets, posters and action guides. Promotional merchandise such as badges, T-shirts and mugs are also available to purchase. Visit our online ordering site to place your order.

The Fairtrade Foundation has a limited number of producer images that are available to use in accordance with copyright agreements. Visit our Photo Library for more details. 

Fairtrade Foundation staff do offer talks, especially at large conferences or national events. However we receive many requests every day and are unable to accept every invitation. If you are a school or small local group, you may wish to check if there is a Fairtrade Town campaign in your area, and contact the local representative. Meanwhile, Traidcraft have a nationwide network of speakers. If you are a school, visit our Fairtrade Schools for details of organisations and resource people you can contact. If you are a group working towards Fairtrade Town status, it may be possible for our Fairtrade Towns advisor, Bruce Crowther, to visit you or speak at your campaign launch. If you are holding a major event and wish to invite a Fairtrade Foundation speaker, please email us at mail@fairtrade.org.uk.

The Fairtrade Foundation is unable to provide samples. However, if you contact Fairtrade registered licensees directly, they can often provide samples of tea, coffee, sugar and chocolate. At Ethicalsuperstore.com you can also find activist kits containing Fairtrade product samples from selected companies.

While we are very pleased that so many students produce dissertations and projects on various aspects of Fairtrade, limited time and resources unfortunately make it impossible for us to supply the individual responses requested, or to agree to individual interviews or respond to personal questionnaires. For school and undergraduate student projects, we have put as much information on our website to enable you to find answers to most questions we are asked as part of these projects. In particular, try visiting the the Resources and Producers section of the website and Fairtrade Schools section. We can’t arrange individual interviews or complete additional questionnaires.

Relations with producer groups are largely the responsibility of our partner Fairtrade Labelling Organisations International (FLO). FLO have told us that producer groups are receiving increasing numbers of requests to facilitate visits from the general public. Many of the groups regret that they are unable to host visits because of their lack of resources and the disruption caused to their work. If there is a clear and definite positive outcome for the producer organisation such as media coverage, project funding arising from a visit, we would be happy to discuss your needs - please do get in touch .

A growing number of Fairtrade certified producer groups are diversifying into tourism as an alternative source of income. They include:

Africa

• South Africa, Tanzania, Ethiopia: The PASEO Programme helps farmers develop tourism as an additional source of income. The programme has three initial tours with more to follow: Orange Tour to Zebediele Citrus Estate in Limpopo Province, South Africa,Coffee Tour to Kilimanjaro Native Co-operative Union (KNCU) in Tanzania and Coffee Tour to Oromia Coffee Farmers Co-operative Union in Ethiopia
• Tanzania: Kahawa Shamba means ‘Coffee Farm’ in Swahili. Set in the beautiful foothills of Kilimanjaro, on a ridge overlooking the Weruweru Gorge, Kahawa Shamba is a community-based project half-owned by KNCU, a Fairtrade certified coffee co-operative.  The project was implemented to bring in extra income via tourism to the small-scale coffee farmers in the area and was developed by Tribes along with partners Cafédirect, the charity Twin and the UK Government’s Department for International Development (DFID).
  

Asia

• India: Makaibari Tea Estate in Darjeeling hosts tourists.
  

Central and South America

• Nicaragua: Nicaragua Solidarity Campaign organises study tours including visits to Fairtrade coffee producer groups.
• Costa Rica:  Coope Santa Elena is one of nine coffee co-operatives that are members of the Coocafe Co-operative Union. They have a visitor programme and support local study tours.
• Ecuador: El Guabo Banana Growers’ Co-operative. ‘The real Ecuador experience. An opportunity to meet local people, learn about Fairtrade and organic banana production and to experience real life at the plantation.’ Email: marco.valle@asoguabo.com.ec Telephone:+593(0)9 432 7740.
• Mexico: US coffee company Higher Grounds Trading Co. organises customised tours to visit Fairtrade coffee co-ops in Chiapas.
• Belize: The Toledo Ecotourism Association runs guesthouses and walks in small communities where farmers sell their cocoa under Fairtrade terms.

All countries

• Traidcraft organises ‘People to People Tours’ that include visits to their fair trade producer partners.

Please note that the Fairtrade Foundation claims no responsibility for these independent projects.