The Meaningful Chocolate Company

Home of the Real Advent Calendar and the Real Easter Egg.

The Meaningful Chocolate Company's Fairtrade Story 

kidsAt The Meaningful Chocolate Company, our philosophy is simple, we love good chocolate and we love helping people. All of our products are Fairtrade certified and since 2010 we have donated more than £140,000 from our sales to charitable projects.
We are proud to be part of the ethical trading community. 

In 2010 we introduced The Real Easter Egg to the UK market and more than a million people have switched to this Fairtrade brand.  Our eggs have won awards – votes the UKs favourite Fairtrade Easter egg and votes as Gift of the Year. In 2014 Fairtrade chocolate production had to move to the UK to meet demand. 
In 2013 our Real Advent Calendar introduced Fairtrade and the Christmas story to a new generation. We also made sure the spirit of the season was kept by donating to The Children’s Society from sales.

In 2015 we launched a three year campaign to convert the tourism chocolate gift market to Fairtrade. We are doing this by offering fully customised Fairtrade bars to the shop managers of the UK’s tourist attractions. The Scottish Parliament and St Paul’s Cathedral led the way by being amongst the first to stock our Fairtrade gift bars. 

See how The Meaningful Chocolate Company supports Fairtrade

The Real Easter Egg

The Real Easter Egg is the UK's first and only Fairtrade charity egg to explain the events of the Easter. Each year the content design changes.

Easter eggs

The Real Advent Calendar

The Real Advent Calendar is a new and fun way for parents, grandparents and Godparents to share the Christmas story.

Advent calendars

Meaningful Chocolate Gift Bar

A souvenir bar, which carries the Fairtrade logo, will be very attractive to visitors, customers and supporters - 80% said they expect to see a Fairtrade souvenir bar in visitor shops.