We work closely with suppliers to reassure customers about how our products are sourced.

Sainsbury's Fairtrade Story

Fairtrade -Tea Man ProducerSainsbury’s was one of the first retailers to sell Fairtrade products, over 20 years later, Sainsbury’s is now the world's largest retailer of Fairtrade products.  

Sainsbury’s aims to provide customers with quality products at a fair price, sourced in a way that's better for the farmers, growers and workers involved.  Offering a wide range of Fairtrade products is part of this and can make a real difference to the lives of people in developing countries.

Selling Fairtrade-certified products ensures that producers in developing countries are given a guaranteed minimum price, which is especially important when market prices fall. Producers also receive the Fairtrade Premium to invest in business and community development.

Sainsbury’s Café

sainsburys cafeAll Sainsbury’s Cafés sell Fairtrade tea, coffee, and hot chocolate as well as a selection of Fairtrade treats. All Fairtrade products carry the FAIRTRADE Mark.


Sainsbury's was the one of the first retailers to convert its bananas to 100% Fairtrade in 2007.

Sainsbury's bananas


In 2009, all Sainsbury's brand roast and ground coffee became 100% Fairtrade.


Sainsbury's is changing the way they are sourcing tea, read the latest here. 


Sainsbury's was the first UK retailer to convert all of its own label cane sugar to 100% Fairtrade in 2008.

Sainsbury's sugar


Over 30 Own Brand chocolate products including dark, milk and white chocolate are Fairtrade.

sainsburys chocolate


100% of our Taste the Difference South African wines are Fairtrade.

Sainsbury's Fairtrade wine