Waitrose's Fairtrade Story

We sell a range of own-label and branded Fairtrade products in our stores, all of which have been purchased under Fairtrade terms and promote decent working conditions through positive trading relationships.

In 2007 we became the first supermarket in the UK to sell Fairtrade bananas exclusively. This was a natural move for us to make, building on the long-term relationships we have with our banana producers and as a result of the move, the number of ethically sourced bananas in the UK increased by 10%. This had a big impact on our small holder farmers in the Windward Islands, where Waitrose has been trading for over 50 years, as the Fairtrade premium allowed farmers to address the social, economic and environmental challenges they face in their local communities. On top of this and as part of our ongoing trading relationship, the Waitrose agronomy group invests in research and development in sourcing countries to better understand the issues surrounding sustainable agriculture and collaborate with our producers to improve technical standards and social wellbeing.

As Amy Lance, Waitrose Banana buyer says ‘Through the Fairtrade system, we can sell top quality bananas to our customers whilst ensuring that our banana growers receive cash from from every sale to invest in social projects within their local communities.’

Over the years we have been busy converting more lines to Fairtrade (Tea, Coffee, Wine, Sugar, Chocolate), ensuring that we continue to have a positive impact across a range of supply chains in many different countries.

See how Waitrose supports Fairtrade



Waitrose is proud to be the first retailer to sell 100% Fairtrade bananas. Choose from our selection of loose and bagged bunches.


With our Fairtrade coffee range you can be sure producers and workers get a fair deal whilst still enjoying high quality coffee.

Waitrose Fairtrade coffee


Both Waitrose best-selling ranges in block chocolate 'Seriously' and 'Belgian' carry the FAIRTRADE Mark.



Waitrose 100% Fairtrade speciality teas use mostly traditional whole leaf grades of tea to achieve a range of unique blends.


Waitrose Fairtrade tea


Waitrose also support Fairtrade wine with varieties from Argentina, Chile and South Africa.

Waitrose Fairtrade Chenin blanc


Waitrose ’s entire range of own label speciality baking sugar is Fairtrade, benefitting small-scale farmers in Mauritius.

Waitrose sugar