Fairtrade Fortnight is the perfect opportunity to talk about why you support Fairtrade and the impact that it can have.
Fairtrade Fortnight takes place between 26 February and 11 March 2018. Whether you produce, stock or distribute Fairtrade products this is your chance to let customers know about your commitment and how Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love.
This year’s theme is ‘Come on in to Fairtrade’, offering people the chance to see into the lives of Fairtrade farmers and workers. The theme offers businesses like yours the opportunity to talk about why you support Fairtrade and to talk about the impact that it can have.
You can get involved in various ways:
- Download the assets we have created for business and promote your Fairtrade products instore and online.
- Take advantage of the increased awareness around Fairtrade and run Fairtrade promotions or launch new Fairtrade products and offers.
- Our campaign groups will be running events around the country, engaging both with key supporters and influencers and reaching out to new potential Fairtrade shoppers. If you would like to support them with samples, let us know what you can provide.
- Shoppers increasingly want to buy from brands who want to change trade to make it more fair. Emphasise your commitment to reach these ethical consumers.
If you have more questions on how you can get involved contact your usual account manager or our Business Engagement Team.