MP support for Fairtrade Fortnight

Fairtrade event in Parliament

Sugar cane farmers from Malawi and Jamaica tell MPs why Fairtrade matters

Malawian sugar cane farmer, Allan Saidi and Jamaican sugar cane farmer, Alexia Ludford met with MPs in Parliament this week, to tell them about the importance of Fairtrade for farmers and their communities in developing countries.

The cross-party event was sponsored by Heidi Alexander MP and took place during Fairtrade Fortnight 2015 (23 February – 8 March), a national campaign that turns the spotlight on the people who grow some of the British public’s favourite everyday commodities – including cocoa, sugar and tea – to show the difference that Fairtrade makes to their lives.

More than 1.5 million farmers and workers in 74 developing countries benefit from Fairtrade, by earning a fair price and a Fairtrade Premium, which they can invest in their businesses and their communities, for example to build maternity hospitals, provide access to clean water, and enable children to go to school.

Fairtrade Fortnight is supported by shoppers, campaigners, towns and businesses across the UK.

Michael Gidney, Chief Executive of the Fairtrade Foundation said: “This was a great opportunity for MPs to hear directly from two of the 1.5 million farmers and workers who benefit from Fairtrade, and learn about the difference that Fairtrade makes to their lives and to their communities, and why it is so urgently needed.”


For more information please contact Nicola Frame, Media & PR Manager on or 020 7440 8597

Notes to Editors

The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.5 million people – farmers and workers – across more than 74 developing countries benefit from the international Fairtrade system.

Over 5,000 products have been licensed to carry the FAIRTRADE Mark in the UK including coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, grapes, pineapples, mangoes, avocados, apples, pears, plums, grapefruit, lemons, oranges, satsumas, clementines, mandarins, lychees, dried fruit, juices, smoothies, biscuits, cakes & snacks, honey, jams & preserves, chutney, rice, quinoa, herbs & spices, seeds, nuts, wines, ales, rum, confectionery, muesli, cereal bars, ice-cream, flowers, sports balls, sugar body scrub and cotton products including clothing, homeware, cotton wool, olive oil, gold, silver and platinum.

Awareness of the FAIRTRADE Mark continues to be high in 2014, at a level of 78%.