Fairtrade responds to warnings that chocolate could run out if sector doesn't become more sustainable

The Fairtrade Foundation responds to warnings that chocolate could run out if the cocoa sector doesn't become more sustainable.

In response to the report ‘Destruction by Chocolate’ warning of a looming global chocolate shortage, Jon Walker, cocoa product manager at the Fairtrade Foundation said;

“The rising demand for chocolate should mean a sweeter deal for all involved in cocoa production, but many of the cocoa farmers live way under the $2 a day poverty line, meaning they often struggle to feed and educate their families, let alone invest in improving their livelihoods and farming methods.

“When consumers buy Fairtrade chocolate they know that the farmers will get access to standards and training to promote a sustainable cocoa sector and sustainable farming communities. Through Fairtrade they will also gain premium funding, a sum of money that which will give the farmers an opportunity to decide themselves how to strengthen their businesses and communities through investment in healthcare, education and infrastructure.”


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Notes to Editors

The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.5 million people – farmers and workers – across more than 74 developing countries benefit from the international Fairtrade system.

Over 5,000 products have been licensed to carry the FAIRTRADE Mark in the UK including coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, grapes, pineapples, mangoes, avocados, apples, pears, plums, grapefruit, lemons, oranges, satsumas, clementines, mandarins, lychees, dried fruit, juices, smoothies, biscuits, cakes & snacks, honey, jams & preserves, chutney, rice, quinoa, herbs & spices, seeds, nuts, wines, ales, rum, confectionery, muesli, cereal bars, ice-cream, flowers, sports balls, sugar body scrub and cotton products including clothing, homeware, cotton wool, olive oil, gold, silver and platinum.

Awareness of the FAIRTRADE Mark continues to be high in 2014, at a level of 78%. Estimated retail sales of Fairtrade products in 2013 exceeded £1.7 billion.


Justin Avern

Head of Media Relations

020 7440 7686/ 07770 957 451



Martine Parry

Media and PR Manager

020 7440 7695