Our response to the recent Daily Mail article about banana prices.
In response to media coverage in the Daily Mail, which claimed banana prices were ‘rocketing’ as a result of Waitrose and Sainsbury’s increasing the price from 68p to 79p per kilogram, Barbara Crowther, Fairtrade Foundation’s Director of Policy & Public Affairs said:
“Recent research for the Fairtrade Foundation’s Make Bananas Fair campaign found that eight in ten British consumers are willing to pay more for their bananas, if the farmers and workers who produced them benefit.
“The truth is that far from ‘rocketing’, the retail price of bananas has halved in the past ten years while production costs have doubled, and it is banana farmers and workers who bear the brunt of these price wars.
“Retailers including Sainsbury’s and Waitrose are to be commended for selling 100% Fairtrade bananas, which means that whatever the price shoppers pay, the producer receives a minimum price guarantee and a social premium to invest for the benefit of their community.
“Even at 79p per kg, bananas remain incredibly cheap when compared to produce such as home-grown apples. Isn’t it time that we stopped asking the poorest farmers and workers to pay the price for the nation’s favourite fruit, and for other supermarkets also to ensure a fair price for all those who grow them instead.”
Read more about the Fairtrade Foundation’s campaign to transform the banana industry here.