Fairtrade Foundation partners with 2015 Observer Ethical Awards

Fairtrade shopping basket

The Fairtrade Foundation has partnered with 2015 Observer Ethical Awards to mark ten years of celebrating the people who are making the world a better place.

Ten years ago the Awards launched with the vague notion that a lot of good people were doing brilliant things to bring environmental and social justice to the UK and that should be celebrated. There was also a hunch that this was where the real change would come from – as opposed to waiting for government to take action. A decade later these awards (sometimes gratifyingly called ‘the green oscars’) are rooted firmly in the annual events calendar and attract thousands of entries.

The awards champion the brightest ethical actions, large or small and are their biggest celebration of environmental and social justice. They celebrate the very best products, ideas, individuals and organisations that make living ethically both accessible and aspirational.

Significant winners over the past ten years have included pioneers such as Fair Trade jeweller and activist Greg Valerio who won the Global Campaigner award in 2011 for launching Fairtrade gold. He has subsequently lead the Fairtrade Foundation’s bridal campaign I DO to raise awareness of Fairtrade gold jewellery now available.

Since winning their respective Ethical Fashion Awards in 2010 and 2011, Orsola de Castro and Carry Somers have partnered to create Fashion Revolution, a global initiative to encourage transparency across the fashion supply chain from cotton field to catwalk. Fashion Revolution Day will take place in 66 countries on 24 April 2015.

Shoba Mistry, Head of Marketing at the Fairtrade Foundation said: ‘We are delighted to partner with 2015 Observer Ethical Awards to help search for the many unsung green heroes and quiet pioneers who are leading the way in sustainability.’

Nominate yourself or someone you know today at www.observer.co.uk/ethicalawards .


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Eileen Maybin

Head of Media Relations

020 7440 7686/07770 957 451


Martine Parry

Media and PR Manager

020 7440 7695


Nicola Frame

Media and PR Manager

020 7440 8597


Anna Galandzij

Press Officer

020 7440 7692


 Notes to Editors

The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.5 million people – farmers and workers – across more than 74 developing countries benefit from the international Fairtrade system. 

Over 5,000 products have been licensed to carry the FAIRTRADE Mark in the UK including coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, grapes, pineapples, mangoes, avocados, apples, pears, plums, grapefruit, lemons, oranges, satsumas, clementines, mandarins, lychees, dried fruit, juices, smoothies, biscuits, cakes & snacks, honey, jams & preserves, chutney, rice, quinoa, herbs & spices, seeds, nuts, wines, ales, rum, confectionery, muesli, cereal bars, ice-cream, flowers, sports balls, sugar body scrub and cotton products including clothing, homeware, cotton wool, olive oil, gold, silver and platinum.

Awareness of the FAIRTRADE Mark continues to be high in 2014, at a level of 78%. Estimated retail sales of Fairtrade products in 2013 exceeded £1.7 billion, a 12% increase on sales of £1.53 billion in 2012.