Penelope Cruz Shines A Light on Conscious Luxury

Penélope Cruz wearing earrings from her first jewelry collection in Fairtrade gold at Cannes Film Festival

Penélope Cruz previews her first fine jewelry collection in Fairtrade gold for Atelier Swarovski on opening night at Cannes Film Festival


Cannes, May 8, 2018 – Atelier Swarovski deepens its commitment to conscious luxury with a new fine jewelry collection created in collaboration with Penélope Cruz, which was unveiled by the actress on the red carpet at Cannes.

Made with Swarovski Created Diamonds, Swarovski Genuine Topaz, created gemstones and 18-karat Fairtrade Gold, the collection showcases the sustainability and innovation at the heart of Atelier Swarovski.

Previewing select pieces in advance of the launch of her full Atelier Swarovski Fine Jewelry collection during Paris haute couture week this coming July, Penélope wore earrings and a matching ring in white 18-karat Fairtrade Gold set with Swarovski Created Diamonds and created rubies.

With this new collection, Atelier Swarovski announces its commitment to making all its fine jewelry pieces with responsibly sourced gold, marking the next step on the company’s journey to becoming a leader in conscious luxury.

The Atelier Swarovski by Penélope Cruz Fine Jewelry Collection and the in-house designed Atelier Swarovski Fine Jewelry Collections will be available to order from July 2018.