Fairtrade Foundation hires new Commercial Director

Euan Venters

The Fairtrade Foundation has appointed Euan Venters as Commercial Director, with responsibility for overseeing the organisation’s relationships with UK businesses. 

Euan joined the Fairtrade Foundation on 4 November and brings with him more than 25 years’ commercial experience in the FMCG sector. Before joining the Fairtrade Foundation, Euan was Managing Director for Greene King Brewing & Brands, and prior to that he worked at Sara Lee Corporation for 16 years, where he held several senior positions in the UK, South Africa and the USA before becoming Global Brand President with strategic responsibility for Sara Lee’s global body care business.

At the Fairtrade Foundation, Euan will lead a commercial team of 27 staff, who manage the organisation’s relationships with more than 400 UK businesses including consumer brands, supermarkets, out-of-home outlets, and intermediaries in the supply chain such as importers, roasters, manufacturers and wholesalers. In 2013, UK retail sales of Fairtrade products increased from £1.53 billion to £1.73 billion.  

Michael Gidney, Chief Executive at the Fairtrade Foundation, said: “Euan has an impressive track record of growing sales and market share for consumer brands, so it’s great to have him on board as we seek to deliver the ambitious sales growth that will enable more farmers and workers to access markets on Fairtrade terms and trade their way out of poverty.”

Euan Venters said: “Fairtrade works with a whole host of leading retailers and brands, and I’m looking forward to collaborating with those businesses to increase their Fairtrade sales and strengthen their supply chains, so that we can make trade more sustainable and fairer for farmers and workers in the developing world."

Euan takes over from Ashish Deo, who, after four years with the Fairtrade Foundation, left to become CEO of the Responsible Jewellery Council.

– ENDS –

For more information or an interview with Euan, please contact Nicola Frame, Media & PR Manager at the Fairtrade Foundation on 020 7440 8597 or nicola.frame@fairtrade.org.uk


Notes to Editors

The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.3 million people – farmers and workers – across more than 70 developing countries benefit from the international Fairtrade system.

Over 4,500 products have been licensed to carry the FAIRTRADE Mark including coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, grapes, pineapples, mangoes, avocados, apples, pears, plums, grapefruit, lemons, oranges, satsumas, clementines, mandarins, lychees, coconuts, dried fruit, juices, smoothies, biscuits, cakes & snacks, honey, jams & preserves, chutney & sauces, rice, quinoa, herbs &  spices, seeds, nuts & nut oil, wines, beers, rum, confectionary, muesli, cereal bars, yoghurt, ice-cream, flowers, sports balls, sugar body scrub and cotton products including clothing, homeware, cloth toys, cotton wool, olive oil, gold, silver and platinum.

Public awareness of the FAIRTRADE Mark continues to be high in 2013, at a level of 77%. Estimated retail sales of Fairtrade products in 2013 reached £1.73 billion, a 12% increase on sales of £1.53 billion in 2012.