Nick Hewer Announced as New Fairtrade Patron

Nick Hewer visiting banana farmers in St Lucia

Countdown host and former advisor to Alan Sugar on the Apprentice, Nick Hewer has been announced as a new patron of the Fairtrade Foundation.

In a move that will help boost public support for Fairtrade in the UK with a view to delivering greater benefits to producers in the developing world, Nick will take on the joint role from October 2018. He joins other patrons including food writer, journalist and TV presenter Allegra McEvedy, the Archbishop of York, Dr John Sentamu and  British film, television, stage and radio actor, Adjoa Andoh, who have all lent their support to the organisation since 2010.

As a long-term champion of Fairtrade, Nick will bring widespread reach and appeal thanks to his TV work on The Apprentice and Countdown. The Fairtrade Foundation will also benefit from his experience of public relations and business to help drive further public engagement with Fairtrade as it continues to champion trade justice for farmers and workers who provide us with some of our favourite products from bananas to coffee to cotton.

In 2014 Nick travelled with Fairtrade to St Lucia to in the Windward Islands to meet Fairtrade banana farmers toiling away on the slopes to grow and pack the fruit so many of us enjoy every day. He subsequently spoke at the Fairtrade Foundation’s 20th anniversary conference and has championed many of Fairtrade’s public facing annual campaigns such as Fairtrade Fortnight.

Nick is due to give a speech at Fairtrade’s business conference The Future of Trade: Can it Work for Everyone on 10 October at The Crystal, London, where his patronage will be announced. He will join Lord Mark Price Former Trade Minister and Managing Director of Waitrose & new Chair of Fairtrade Foundation’s Board of Trustees to discuss the future of trade and reveal Fairtrade’s new ways of working with business. The conference will include keynote speeches and panel sessions to debate critical topics such as gender equality in global trade, the future of transparency in supply chains, climate change adaptation and how to achieve living incomes for producers.

Nick Hewer said:

“I am delighted to take on the role of joint patron at the Fairtrade Foundation during a period of great change and opportunity, when Fairtrade has never been more important or relevant.

“Like many people my first experience of Fairtrade was as a consumer. Picking up my bananas and coffee with that iconic mark on. Buying a Fairtrade product gives you only half the story, it’s only when you meet the farmers, and talk to them about their experiences that you fully appreciate the importance of what Fairtrade does.

“I hope that I can help encourage people to continue to carry the ethos of Fairtrade forward in the future and play their part in making fairness in trade the norm rather than the exception.”

Michael Gidney, CEO of the Fairtrade Foundation said: “We are thrilled that Nick is joining Fairtrade as a patron and we know that his support and passion for trade justice will help open doors for the Fairtrade Foundation and, we hope, fuel commitments to Fairtrade in new areas.”