Hidden Hot Chocolate Salon Pop-Up

To mark the start of Fairtrade Fortnight and the launch of our three-year living income campaign, we opened the world’s first secret hot chocolate salon, in London... and it was a big hit!

Fairtrade Rosines Secret Hot Chocolate Salon

Welcome to Rosine's

***Rosine's is now closed***

  • What: Rosine's 'Secret' Hot Chocolate Salon
  • Where: Dalston
  • When: CLOSED (Rosine's was open from 25 February to 3 March 2019)
  • Cost: Admission was free. Hot chocolate was priced at a suggested donation of £1.86 (representing a living income in Côte d’Ivoire)

For one week only, Rosine's Hot Chocolate Salon popped up in London. Hidden inside an unassuming newsagents, as secret button would transport you into a West African themed speakeasy-style cafe. 

Rosine’s Hot Chocolate Salon was named after a cocoa farmer from Côte d’Ivoire and told the story behind our favourite chocolate bars and why cocoa farmers like Rosine deserve a living income.


There were three truly delicious hot chocolates on the menu, each named after a Fairtrade cocoa farmer.

Costing just £1.86 each, this represented a day’s living income for a cocoa farmer. That is what they need to earn in order to live a dignified life. (Currently they earn less than half of that; around 74p a day.)

These were the three hot chocolates on offer:

  • The Rosine - a delicious hot chocolate recipe with maple syrup, created by Melissa Hemsley
  • The Leocadie - a decadent, salted, vegan hot chocolate recipe, created by Tess Ward
  • The Genevieve - a dairy-free coconut and baobab hot chocolate recipe, created by Tom Hunt

Didn't make it to the salon? Make your own 'Leocadie' hot chocolate: Tess Ward's hot chocolate recipe

Fairtrade Secret Salon Hot Chocolates (montage)

The life of a cocoa farmer

Cocoa farmers typically work grueling days yet earn insufficient money to provide the basics for their families or give opportunities to their children - and female cocoa farmers like Rosine carry the greatest burden. They work in the fields, look after children, carry water and transport the cocoa beans to market, often with fewer rights than men. 

Millions of farmers who grow our food in the developing world aren't being paid what they deserve and as the world cocoa price has collapsed, farmers are now even poorer than they were before. The living income in Ivory Coast is £1.86 a day, yet a typical farmer earns around 74p. 

Fairtrade Fortnight’s She Deserves campaign aims to establish a living income for women cocoa growers in West Africa. Fairtrade standards ensure that women have a voice in the community, are represented in decision-making and benefit from the increased value of Fairtrade sales.

All money raised by the salon will help fund programmes such as the Women’s School of Leadership in Côte d’Ivoire. The project aims to empower women cocoa farmers in West Africa to become business owners, members of farming groups and leaders in their communities. 

Julia Nicoara, from the Fairtrade Foundation, said: “We’re excited to launch the immersive Rosine’s Hot Chocolate Salon, an experience that allows chocolate lovers interact with the very people who make their favourite delight possible. This is not just any pop up; visitors are immersed in the lives of the cocoa farmers behind a bar of chocolate and every time you buy a Fairtrade certified product you are making a real difference.”

We look forward to seeing you at Rosine's Secret Hot Chocolate Salon (if you can find it!). And here are some other ways you can get involved in Fairtrade Fortnight 2019.


The Fairtrade Foundation would like to thank our commercial partners, who have generously donated products to make ‘Rosine’s’ a reality.

  • Waitrose: 72% Fairtrade chocolate, full fat dairy milk, maple syrup, double cream, Fairtrade cocoa powder
  • Co-op: Fairtrade single origin chocolate from Ivory Coast
  • Divine Fairtrade chocolate: new lemon & juniper 70% chocolate bar, 70% dark chocolate, 70% dark chocolate mini bars, chocolate fountain and gold chocolate coins
  • Steenbergs: Fairtrade cinnamon powder
  • Food Thoughts: Fairtrade cocoa powder
  • Hilltop Honey: Fairtrade honey
  • Freedom Mallows: vegan marshmallows