For Fairtrade Fortnight 2019 the Haworth Fairtrade Group were on the Keighley and Worth Valley Railway steam train departing at 11.45am from Oxenhope where they handed out samples of Fairtrade goodies to the visitors and passengers.

They were also joined by staff from Oxenhope Co-op, with entertainment by musicians Ian and Reuben. This is the second time Haworth Fairtrade Group organised this kind of event. When the first Fairtrain event was organised it was a much bigger event, which is what helped them win the award for imagination. They had the Mayor, Morris dancers, musicians, and even made a promotional video. The group doesn’t have the means to do this every year but it proved so successful that they had to repeat it in a more pared down way. This time the group again boarded the steam railway from Oxenhope to Keighley. They dressed the carriage with bunting and posters and they had musicians who played on board and again at the station in Keighley. Two ministers, dressed in banana suits, handed out bananas supplied by the local Co-op. One carriage was a private Gin Express with gin and tonic cupcakes made with FAIR gin and Divine chocolate. The group says that this type of event works well for them because: 

  1. They go out to the public, rather than waiting for them to come to the event.
  2. The preparation is all done beforehand, they know what to do and exactly how long it will take. 
  3. It includes the railway without any additional work for them as they trust the group and allow them free transport. 

The group says: ‘for successful events it’s key to find some common ground and to work in collaboration to attract attention and get the message out. Haworth Fairtrade group are working closely with Haworth Machu Picchu twinning group and the CEO of CaféDirect John Steel is linking us with the children of the coffee farmers.’

Useful links

Haworth Fairtrade Group’s promotional video