Fairtrade at Wines of South Africa Trade Tasting Event

Fairtrade at Wines of South Africa Trade Tasting Event

Eight Fairtrade wine producers will showcase their latest South African vintages and blends at the event: Accolade, JC Bosman, Boutinot, Fairview, Home of Origin, Stellenrust, Namaqua wines, and the latest brand to join the growing Fairtrade wine family – Leopard’s Leap.

Sales of Fairtrade wine, a category that was launched in the Coop in the UK in 2003, have hit an all-time high. In 2015, 24.7m litres were sold worldwide (34 million bottles), generating around €1.6m in the Fairtrade Premium for producer countries.

The UK is the leading global market for Fairtrade wine, with sales reaching 11.78m litres last year, whilst the Co-op is the world’s biggest stockist of Fairtrade wine, selling two in every three bottles in the UK.

Fairtrade is a unique certification offering an easy way for companies to build sustainability into their supply chains, and drive greater change to alleviate poverty and inequality. Fairtrade works with producers in developing nations enabling them to earn a sustainable income and the additional Premium that can be spent on valuable social and economic projects to improve the lives of the community as a whole.

Kate Willis, Product Officer – Wine, said: “Fairtrade wine has shown inspirational growth in the last few years and can no longer be categorized as a ‘niche product’. The upward trend of Fairtrade wine sales reflects the high quality and is testimony to it now being widely available in all the major UK retailers”.

There are 49 Fairtrade wine producer organisations worldwide, across South Africa, Chile, Argentina and Lebanon, representing 5,535 farmers and workers working on certified farms – 27% of them being women.

South Africa is the largest producer of Fairtrade wine – representing 28 producer groups – accounting for around two-thirds of global sales.

Jo Wehring, UK Market Manager for Wines of South Africa, said: “South African wines have a real sense of place, telling a passionate story about the people and communities who grow the grapes and make our wines. The FAIRTRADE Mark gives a direct and tangible link to them and this resonates with UK consumers.

“The difference that Fairtrade can make in the community is immense; in South Africa, Fairtrade-funded projects drastically change lives; it should be a purchase that consumers can feel good about and is worth fighting for. Only a few additional pence from the sale of every bottle of wine goes towards social responsibility, it’s a minimal cost to the consumer but makes a world of difference in the community.”

Representatives from the Fairtrade Foundation will be available for interviews at the WINES OF SOUTH AFRICA TRADE TASTING EVENT, taking place on Thursday 8 September, at Great Gallery, Pennington Street West, Tobacco Dock, Tobacco Quay, Wapping Lane, London E1W 2SF. http://www.wosa.co.za/Intrepid/Home/


Accolade 19 +20

JC Bosman 21

Boutinot 46+47

Fairview 25

Home of Origin 71+72

Stellenrust 36

Namaqua Wines 69

Leopard’s Leap. 70


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For interviews, photos and extra information, please contact Anna Galandzij, Press Office for the Fairtrade Foundation, anna.galandzij@fairtrade.org.uk or call 020 7440 7692.