The floral themed window, designed to complement the botanical theme of the Fair and Fine jewellery, focuses on the Wild Rose collection. Inspired by Liz’s lifelong love for botanicals, combined with her passion to work with fair and sustainable precious metals, the Wild Rose is a classic design at the heart of the collection, artisan-made in 100% Fairtrade rose and yellow gold vermeil.
Speaking ahead of the launch of the window, Liz Earle said “I’m thrilled that my award-winning jewellery is on display in the window at Liberty London for two weeks this June. The Fair and Fine jewellery line is made exclusively from certified Fairtrade gold and silver from South America where the work of the Fairtrade Foundation has completely turned around the lives of artisan miners”.
She added “A symbol of love and femininity, the Wild Rose is a classic design at the heart of the collection and beautifully presented in the Liberty window. I hope as many people as possible have the opportunity to come to Liberty to see the window for themselves”.
Subindu Garkhel of the Fairtrade Foundation said “Buying Fairtrade Gold makes a real difference to the lives of miners, their families and communities. We are delighted that Liz Earle’s Fine and Fair Fairtrade jewellery collection is on display at Liberty and hope that this will help raise awareness of the work of the Fairtrade Foundation”.
Notes to Editors
1. Liz Earle MBE launched her Fair and Fine jewellery collection in 2015 in partnership with Cred jewellery. In 2016, Liz was awarded Best Emerging Designer for the collection by the Company of Master Jewellers.
2. Liz is known for her passion for beauty, natural health and wellbeing, as well as her considerable charity and campaign work. She is the bestselling author of 35 books, an established TV presenter, an entrepreneur and a farmer. In addition to Fair and Fine jewellery, her latest business ventures include Liz Earle Wellbeing (lizearlewellbeing.com), a high-quality quarterly magazine focused on food and living well.
3. Fair and Fine jewellery is made from precious metals ethically extracted by artisan miners at the Sotrami mine in Peru. The Sotrami community has been transformed by the Fairtrade Foundation: no children down the mines, profits put back into education and basic health and safety equipment (which didn’t exist before) and every miner fairly paid, with an additional community levy providing school buildings and medical support.
4. The Liberty window displaying the Fair and Fine jewellery is on the corner of Carnaby Street and Little Marlborough Street.
5. The jewellery is available to purchase from Cred Jewellery, JewelStreet and can also be found at independent stockists John Titcombe (Bristol), Drakes (Plymouth), W. R. Bullen (Norwich) and Judith Hart (Derby).