Using the FAIRTRADE Mark

Whether you are a Fairtrade supporter, or a business, there are important things to know about how the FAIRTRADE Mark can be used.

The Fairtrade Mark

The FAIRTRADE Mark is recognised around the world. Almost three quarters of UK shoppers tell us that they use it to decide whether a product is ethical. 

The FAIRTRADE Mark is a registered certification label for products sourced from producers in developing countries. 

The Mark is used only on products certified in accordance with Fairtrade Standards and on promotional materials to encourage people to buy Fairtrade products.
As Fairtrade has grown we have developed new ways to connect farmers to business to increase their Fairtrade sales, bring more Fairtrade benefits to them and give you more ways to support Fairtrade farmers through your shopping.

Fairtrade sourcing program mark

Fairtrade Sourcing Programs for cocoa, sugar and cotton connect Fairtrade farmers with companies wanting to buy these commodities on Fairtrade terms.

Rather than focusing on all the ingredients for one final product, Fairtrade Sourcing Programs means companies can make big commitments to sourcing one or more specific commodities for use across their ranges, or even their whole business, without necessarily labelling the end product. 

Farmers still receive all the Fairtrade benefits as with the FAIRTRADE Mark, including the protection of the Minimum price (wherever relevant) and the Fairtrade Premium.