Using the FAIRTRADE Mark

Whether you are a Fairtrade supporter, or a business, there are important things to know about how the FAIRTRADE Mark can be used.

The FAIRTRADE Mark is a registered certification label for products sourced from producers in developing countries. It is sometimes erroneously referred to as the 'Fairtrade logo'.

Products with the FAIRTRADE Mark must meet international Fairtrade standards. These are set by the international certification body Fairtrade International. These standards are agreed through research and consultation with members of the Fairtrade scheme, including farmers and workers themselves, traders, NGOs, academic institutions and labelling organisations such as the Fairtrade Foundation.

You can use the FAIRTRADE Mark on:

  •   Products certified in accordance with Fairtrade Standards
  •   Promotional materials to encourage people to buy Fairtrade products

Whether you are a supporter of Fairtrade or part of a business there are many ways you can promote Fairtrade. We have a large range of materials you can use, or you can create your own.

If you want to make commercial use of the Mark, you must submit the artwork to the Fairtrade Foundation for approval. The Mark should not be used for any other purposes other than those described above.

The FAIRTRADE Mark is the exclusive property of Fairtrade International and internationally registered as an EU registered trademark (No. 0026 06 994. UK national registrations no. 2477914 & World Intellectual Property (WIPO) no. 806 431).