by Anna Galandzij for the Fairtrade Foundation
Chocolate. Milk or dark with Cornish sea salt? Behind every luscious chocolate bar and treat we devour throughout the year, there are six million people globally who depend on growing cocoa for their livelihoods. Fairtrade has breathed a new lease of life into entire cocoa farming communities in the poorest parts of the world.
1. In 1994, Green & Black's Maya Gold chocolate bar became the first Fairtrade-certified product in the UK. Based on a traditional cocoa-spiced Mayan drink, it set the trend for single-origin chocolate whilst achieving a great write-up from foodies, including the celebrity chef Hugh Fearnley-Whittingstall.
2. Most cocoa farmers have never tasted chocolate in their life, but farmers from the Fairtrade-certified Kuapa Kokoo cooperative in Ghana own 44% of the Divine chocolate company. Launched in 1998, it went down in history as the first farmer-owned confectionary brand in the UK.
Kuapa Kokoo's cocoa growers. Copyrights Kim Naylor
3. Currently around 179,800 smallholder cocoa farmers are members of Fairtrade certified producer organisations. Ghana and Côte d'Ivoire are the top selling countries.
4. Most cocoa farmers in Ghana and Côte d’Ivoire live on less than a $1 a day. Poverty, and its many related issues, such as child labour, is the key challenge faced by cocoa growing communities. With Fairtrade sales, farmer cooperatives receive the Fairtrade Premium which they spend on improving quality and productivity of their farms, to increase incomes. Meet cocoa farmers in Côte d'Ivoire to find out more.
5. In 2013-14, cocoa farmers earned more than €10.8m in Fairtrade Premium, 43% of which was used for services to farmers, including agricultural tools, training (eg. in sustainable tree management) and for direct cash payments.
6. Currently there are around 1,460 chocolate products bearing the FAIRTRADE Mark in the UK, including premium, conventional, organic, gluten free and vegan.
7. Fairtrade chocolate accounts for 12% of total sales in the UK - and the trend for Fairtrade-certified cocoa treats is growing (see the Global Cocoa Market 2016-2020).
8. 14% of Fairtrade total cocoa sales are organic, with the UK being the largest market.
9. 25% of all Fairtrade cocoa growers are women. Watch a film made by women cocoa farmers in Côte D’Ivoire which shows the challenges they face, and how they are increasingly taking charge of their own futures.
10. Education is key to the future of cocoa communities. Fairtrade Africa currently trains cocoa farmers in financial management, governance, good agricultural practices, gender and child labour. This will form part of the Fairtrade West Africa Cocoa Program, being implemented over period from 2015 to 2020. Watch this space!
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