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Using the FAIRTRADE Mark

Whether you are a Fairtrade supporter, or a business, there are important things to know about how the FAIRTRADE Mark can be used.

Fairtrade fortnight 2017 business assets

Fairtrade fortnight assets for business

Toolkit User Guide

If you have already enrolled in the Fairtrade Universities and Colleges award programme you will have access to an online toolkit where you will need to log your plans and achievements. This user guide will take you through the key aspects of the online toolkit and help you get the most from it. It includes how to amend your profile, the award scoring system, how to upload evidence and leave comments and how to submit your toolkit. If you have enrolled but don’t have your details yet please email Rachel at

Social Media Guide

This guide offers some top tips on how to increase the reach of your campaign using four of the most popular social media platforms: Twitter, Facebook, Instagram and Snapchat.

Criteria Overview

This document outlines the criteria of the 2018-19 Fairtrade University & College Award. If you are already enrolled in the programme, then the criteria is also available on our online toolkit with further information on how the criteria will be audited. The online toolkit also allows participants to monitor their progress and upload evidence and comments.