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Using the FAIRTRADE Mark

Whether you are a Fairtrade supporter, or a business, there are important things to know about how the FAIRTRADE Mark can be used.

Using the Mark as a supporter

All you need to know about using the FAIRTRADE Mark as a supporter.

FAQs

Find answers to some of the questions that are frequently asked about Fairtrade.

Policy briefings and reports

We work with government, parliament, business, civil society and other stakeholders to advocate for policies that will make trade fair.

The impact of our work

We support small scale farmers and workers who are marginalised from trade in a variety of ways and carefully monitor the impact of Fairtrade on these communities.  

Our theory of change

A 'Theory of Change' describes the change that an initiative (organisation, network, project, etc.) wishes to see in the world and its understanding of how it will contribute to that change.

Where Fairtrade needs to do more

Fairtrade is an evolving system committed to learning how our approach can improve to make a bigger difference for farmer and worker communities in developing countries.

Impact research and evaluation studies

As part of our commitment to understand the impact of our work better, the Fairtrade system commissions 2-3 outcome and impact evaluations each year.

The difference that Fairtrade makes

Emerging evidence through impact assessments has found that Fairtrade can make a significant difference to farmers’ and workers’ lives.