What Fairtrade does

Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by changing the way trade works through better prices, decent working conditions and a fair deal for farmers and workers in developing countries.

Fairtrade is unique. We work with businesses, consumers and campaigners. Farmers and workers have an equal say in everything we do. Empowerment is at the core of who we are.  

We have a vision: a world in which all producers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future.

Our mission is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives.

What Fairtrade does:

Fairtrade sets standards: Fairtrade Standards social, economic and environmental standards that are set for both companies and the farmers and workers who grow the food we love. For farmers and workers the standards include protection of workers’ rights and the environment, for companies they include the payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects of the community’s choice.

Fairtrade certifies products and ingredients: We independently check that our standards have been met by the farmers, workers and companies that are part of products’ supply chains. And in order to reassure consumers that this has happened, we license the use of the FAIRTRADE Mark on products and packaging to signal this. When all the ingredients that can be Fairtrade in a product are, the product carries this Mark.

The Fairtrade Mark
Companies can choose to source only one ingredient on Fairtrade terms for their ranges, in which case products may carry this Mark 

Fairtrade sourcing program mark

Visit our buying Fairtrade pages to find some of the products available

Fairtrade works with companies’ own schemes: Shopper demand has driven companies to start thinking about sustainability. When considering whether to partner in some way with a business-own sustainability scheme, Fairtrade compares the way the scheme works to a set of core Fairtrade principles. This is to ensure we only work with schemes that share our values. These principles are at the heart of Fairtrade’s mission and activities, and include ensuring that producers are paid a fair price, working to support strong, flourishing producer organisations and enabling democratic decision-making by farmers and workers on their business and community development.

Fairtrade lobbies government: We mobilise our grassroots support from the British public to demand fairer treatment in trade deals towards farmers in developing countries who supply us with so much of our food.

Fairtrade works directly with producers: With our Fairtrade partners in origin we work on specific issues, from Bolivian coffee farmers tackling the plant diseases linked to climate change, to cocoa-growing communities creating a women’s leadership school in Côte d’Ivoire. 

We drive awareness with the public: Through our Fairtrade Towns, Schools and Faith groups and through our campaigns we drive awareness of the issues of unfair trade and ask the public ‘Don’t Feed Exploitation – choose Fairtrade’. 

Want to buy Fairtrade products?

There are over 4,500 Fairtrade products from coffee and tea to flowers and gold, so when you shop, look for the FAIRTRADE Mark
Buy Fairtrade