Who we are

Fairtrade is a global movement with a strong and active presence in the UK, represented by the Fairtrade Foundation.

Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade deliver for farmers and workers.

The international Fairtrade system (which the Fairtrade Foundation is a part of) represents the world's largest and most recognised fair trade system. We are a global organisation working to secure a better deal for farmers and workers.

The Fairtrade Foundation

The Fairtrade Foundation is an independent non-profit organisation that focuses on four key areas of work in the UK:

  • We provide independent certification of the trade chain for products and license use of the FAIRTRADE Mark 
  • We help to grow demand for Fairtrade products and empower producers to sell to traders and retailers
  • We find new ways of working with our partners to support producer organisations and their networks
  • We raise public awareness of the need for Fairtrade and the significant role of Fairtrade in making trade fair

Our hundreds of Fairtrade Towns, Schools and Universities, Faith Groups and committed supporters are vital in helping us realise our vision of fair trade.

Our organisational strategy for 2016-2020, FAIRTRADE CAN, I CAN, sets out our ambition to deliver greater impact for producers and engage even more of the UK public in shopping and campaigning for a better deal for farmers and workers in developing countries.

The Foundation was established in 1992 by CAFOD, Christian Aid, Oxfam, Traidcraft, Global Justice Now, and the National Federation of Women’s Institutes.  Member organisations now also include Banana Link, All We Can, National Campaigner Committee, Nicaragua Solidarity Campaign, People & Planet, Scottish Catholic International Aid Fund, Shared Interest Foundation, Soroptimist International , Tearfund and Commitment to Life / United Reformed Church.

The Foundation is the UK member of Fairtrade International which unites over 20 labelling initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand as well as networks of producer organisations from Asia, Africa, Latin America and the Caribbean.

The Fairtrade Foundation is a registered charity (no. 1043886). It is also a company limited by guarantee, registered in England and Wales (no. 2733136).

Fairtrade Foundation Senior Leadership Team

  • Chief Executive: Michael Gidney
  • Chief Financial Officer: Fiona Kindness
  • Commercial Director: Euan Venters
  • Director of Public Engagement: Cheryl McGechie
  • Director of Programmes, Policy and Partnerships: Louisa Cox

Fairtrade Foundation Board members

  • Chair: Michael Jary (Senior Partner, OC & C Strategy Consultants) 
  • Vice Chair: Jane Frost (Chief Executive, Market Research Society)
  • Treasurer: Paul Thompson (Founder and CEO, Life Company Consolidation Group Ltd)
  • Barney Tallack (Principal Consultant, Averthur NGO Consulting)
  • Didier Dallemagne (Consultant, Executive Coaching) 
  • Elizabeth Sideris (Ex- Executive Director of Human Resources, Cancer Research UK)
  • Paul Farthing (Head of Income Generation and Communications for The Children’s Trust)
  • Alison Marshall  (Director, Sense International)
  • Brenda Achieng (Legal and Human Resources Director, Finlays Horticulture Limited)
  • Rebecca Rowland (Director, Cogentys Ltd)   
  • Bob Doherty (Professor of Marketing and Chair in Agrifood, University of York)

Certification Committee Members

This committee reviews all audit reports for Fairtrade Foundation licensees, and advises on certification policies and implementation.

  • Chair: Simon Wright (Founder, OF+ Consulting) 
  • Hannah Brooke (Head of Certification, Soil Association)
  • Karen Hetherington (Systems Manager, Fulwell Mill)



Want to get involved?

With over 10,000 local campaigning groups, there's a vibrant Fairtrade grassroots movement calling for fairness.
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