Amazon today announced the launch of Climate Pledge Friendly in France, Germany, Italy, Spain, and the UK. The new programme will help make it easy for customers to discover and shop for more sustainable products.
Customers will now see the Climate Pledge Friendly badge on more than 40,000 products in Europe to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.
Commenting on the launch Darío Soto Abril, CEO of Fairtrade International, said: ‘It’s fantastic to see Amazon helping to make sustainable shopping easier and more accessible for consumers. Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly programme.
‘I look forward to seeing it launch in Europe, and hope it encourages even more brands to source more sustainably and certify their products so we can continue to drive positive impact that benefits farmers, workers and our shared environment.’