flags at sunset at Glastonbury music festival

Fairtrade to headline Glastonbury

Join Fairtrade as it celebrates its 30th anniversary with a campaign in partnership with Glastonbury Festival.

The Fairtrade Foundation will join Glastonbury Festival 2024 as an official campaign partner to celebrate its commitment to Fairtrade, and mark 30 years of Fairtrade-certified products in the UK.

Setting up camp in a welcoming tent next to the Pyramid Stage – the most instantly recognised festival stage in the world – Fairtrade will provide festival goers with a unique opportunity to learn about the impact of 30 years of Fairtrade on farmers and workers in mid- and low-income countries.

Creative and colourful, Fairtrade’s stand will allow festival goers to relax, take inspiration from personal farmer testimonials, participate in a revolutionary photo opportunity, or get a fun temporary tattoo to show their support. Visitors can learn more about Fairtrade’s impact from the friendly team and become part of the movement for a fairer and more sustainable future.

Alongside partners, the Fairtrade Foundation has spent the last three decades rallying a global community of millions to push for fairer prices and decent working conditions for farmers and workers.

Over the years, Glastonbury has not only provided a platform to spread the Fairtrade message but also ensured that the produce purchased by traders on site is Fairtrade-certified. All coffee, tea, sugar and drinking chocolate sold is Fairtrade. And this year, all of the organic cotton used to produce the official Festival merchandise will also be Fairtrade, this includes t-shirts, sweatshirts, and tea towels.

Andrew Bowring, Partnership Development Manager at the Fairtrade Foundation says: “It has been a pleasure working with the Glastonbury team and we are incredibly excited to take this next step in our partnership. By committing to building a Future that is Fair and converting all of their cotton merchandise to Fairtrade, the team is helping to support thousands of cotton farmers and their families whilst providing festival goers with a simple way to be part of the movement. We can’t wait to celebrate on site!”

With the climate crisis, rising production costs and ongoing market volatility making it harder for farmers to produce many of our supermarket favourites, the need for sustainability in supply chains is more critical than ever. Farmers and workers urgently need better prices and fairer wages, so that they can adapt to changing weather patterns and become more resilient to the climate crisis, and other challenges.

“A fair price gives us the opportunity to dream, to learn, to work hard and experience things that we would never have imagined,” says Silvia Herrera, a Fairtrade coffee farmer from Mexico.

As we celebrate our 30th milestone, we know Fairtrade couldn’t be more relevant, and so we ask festival goers to show their commitment to ‘Choose Fairtrade’ by sharing photos of their visit to the Fairtrade stall and choosing Fairtrade products.

Sarah Brazier, Head of Campaigns at the Fairtrade Foundation says: “At Fairtrade we are more committed than ever to our vision of a world in which farmers and workers can earn more for their crops and fight climate change. We hope that our presence next to Glastonbury’s most iconic stage will add to the magic and motivate festival goers to join Glastonbury as part of our movement for trade and climate justice.”

About Fairtrade 

Fairtrade changes the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in low-income countries. 

Fairtrade International is an independent non-profit organization representing 2 million small-scale farmers and workers in low- and mid-income countries. It owns the FAIRTRADE Mark, a registered trademark of Fairtrade that appears on more than 30,000 products. Beyond certification, Fairtrade International and its member organisations – including the Fairtrade Foundations – support producers, partner with businesses, engage consumers, and advocate for a fair and sustainable future.


Fairtrade partners at Glastonbury Festival include Tony’s Chocolonely, Co-op, Oxfam and Clipper.


For more information or high-res images, please contact celia.afande@fairtrade.org.uk / Tel: 020 7440 8567