Champa Majhi is putting the compost fertilizer in the cotton farm land at village Kubri in Lanjigarh of Bhawanipatna, Orissa, India

New study confirms greater resilience of Fairtrade farmers in times of crisis

A new report published today by Fairtrade International has confirmed that access to better prices, credit, and financial stability significantly increased the resilience of Fairtrade-certified organisations amid the Covid-19 pandemic.

This support enabled them to better withstand the global crisis and reduce its impact on their farmer members and workers.  

The study, titled Fairtrade certification and producer resilience in times of crises and conducted by Scio Network and Athena Infonomics, examined the experiences of Fairtrade and non-Fairtrade coffee, banana and flower producers in Indonesia, Peru, and Kenya, finding that households belonging to Fairtrade-certified producer organisations were 12 percentage points less likely to report ‘a high or very high impact’ from Covid-19, as compared to non-Fairtrade households.

“Our research shows that Fairtrade certification increased the social well-being of households by up to 20 per cent, as opposed to no or alternative certification,” said Manuela Günther, Lead on Monitoring and Impact Evaluation at Scio Network and the study’s research manager. “Households related to Fairtrade certified producer organisations also had a higher economic resilience, which helped them to better weather the impact of Covid-19 and will contribute to greater resilience in the face of future crises as well.

In preparing the study, the researchers developed a resilience index based on the United Nations Food and Agriculture Organization (FAO), which includes four criteria, covering social wellbeing, economic resilience, good governance, and environmental integrity. Households from Fairtrade certified producers scored nine percentage points higher on the overall index than non-certified counterparts (64 percent compared to 55 percent).

On the dimension of social wellbeing – which includes elements such as food and nutrition security and children’s school attendance – Fairtrade certified producers scored 18 percentage points higher. Economic resilience – which includes financial literacy, bookkeeping, insurance, and savings – received a score of +6 percentage points. Good governance and environmental integrity scores, on the other hand, were more similar between Fairtrade and non-Fairtrade households.

“Although good governance and environmental integrity are very important in their own right, during the pandemic we found that aspects of social wellbeing, such as  income diversification and food and nutrition security, and economic resilience, meaning access to credit for producer organisations and savings among households, were associated with a lower impact from Covid-19,” noted Bilal Afroz, Senior Consultant at Athena Infonomics and co-author of the report.

“Our study is one of the first to examine the key elements that empowered some producer organisations and farmer and worker households to get through the most intense period of COVID-19 in better shape than others,” Mr Afroz added.  

In analysing different product supply chains, Kenyan flower workers’ households belonging to Fairtrade producer organisations scored the highest with a resilience score of 70 percent, followed by Indonesian coffee farming households (67 percent), and Peruvian banana farming households (53 percent). In each case, these scores are higher than those of the non-Fairtrade counterparts, with the greatest difference between certified and non-certified farmers observed in  coffee farmers. Fairtrade certified households in coffee value chains, in fact, score a full 13 percent points higher in the resilience metrics, compared to non-Fairtrade households.

The study also identifies key factors that relieved some of the burden of the pandemic on Fairtrade-certified organisations and households, including whether an organisation had pre-existing financial sustainability and access to credit; whether it received support from Fairtrade’s €15 million Covid-19 Relief and Resilience Fund; and whether it delivered income diversification and food security initiatives for its members and workers.  

The report, commissioned by Fairtrade International through funding from the German Ministry for Economic Development Cooperation (BMZ) and the Swiss State Secretariat for Economic Affairs (SECO), echoes the findings from a similar Fairtrade study released in June 2022 on producer resilience. Key findings are being discussed at a virtual panel event on 18 October.

“We know that with climate change and current global political and economic instability, farmers and workers will face increasing challenges in the near future,” said Dr. Arisbe Mendoza, Director of Global Impact at Fairtrade International. “That’s why we call on all actors to ensure that farmers continue to receive emergency cash contributions to tackle urgent health and safety needs and losses and damages, fairer prices through long-term trade relationships so they can build financial stability, and access to credit and income so that they are empowered to invest in a more sustainable and diverse mix of income streams.”

“The conclusions from this report are clear,” Dr. Mendoza added. “And we urge everyone – from companies and governments to civil society actors and beyond – to read this report, understand its lessons and apply them immediately, so that agricultural households and communities can strengthen their resilience to face the expected growth in shocks and stresses set to come.”

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Notes to Editors

About Fairtrade International

Fairtrade changes the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries. Fairtrade International is an independent non-profit organisation representing 1.9 million small-scale farmers and workers worldwide. It owns the FAIRTRADE Mark, a registered trademark of Fairtrade that appears on more than 30,000 products. Beyond certification, Fairtrade International and its member organisations empower producers, partner with businesses, engage consumers, and advocate for a fair and sustainable future. Find out more at

Additional Background

To measure the impact of Covid-19 on producer organisations, the research team asked the producer organisations’ management staff – through the global resilience survey – to rate which of the following aspects most affected the lives of their members/workers due to Covid-19 on a scale of 1 to 6 (1 =strongly affected, and 6 = not or very little affected):

  • Loss of income due to loss of sales, disruptions in the supply chain and/or change in price
  • Loss of income due to lower production
  • Loss of income due to loss of employment
  • Sickness/casualties in the community due to Covid-19
  • Loss of/change in social relationships

The results on the five above-mentioned indicators were converted into a binary variable with two options: no to a moderate impact of Covid-19 (coded as 0) or high to a very high impact of Covid-19 (coded as 1). The researchers then analysed which factors explained the impact of Covid-19 on Fairtrade producers and workers.