In an exciting new commitment, all by Sainsbury’s black tea is now proudly Fairtrade.
As a result of the move, tea farmers and workers will earn an estimated £1,000,000 annually in Fairtrade Premium, and Sainsbury’s is projected to become the largest retailer of Fairtrade tea in the UK.
This step forward on tea builds the partnership between Sainsbury’s and Fairtrade, and follows news that last year Sainsbury’s became the first UK retailer to take action to address the living wage gap in bananas, 3 years ahead of the industry commitment.
Kerrina Thorogood, Partnerships Director, Fairtrade Foundation said:
“We’re very excited today by Sainsbury’s announcement that it will convert all of its by Sainsbury’s black tea to Fairtrade. This change will have a huge impact on the people behind the Sainsbury’s tea we love, their families and communities. We now call on other companies to join Sainsbury’s, alongside M&S, Co-op, Waitrose, Greggs and Clipper, by choosing Fairtrade certification for tea and collaborating with us to build a more sustainable tea sector.”
Ruth Cranston, Director of Sustainability, Sainsbury’s said:
“We’re very excited today by Sainsbury’s announcement that it will convert all of its by Sainsbury’s black tea to Fairtrade. This change will have a huge impact on the people behind the Sainsbury’s tea we love, their families and communities. We now call on other companies to join Sainsbury’s, alongside M&S, Co-op, Waitrose, Greggs and Clipper, by choosing Fairtrade certification for tea and collaborating with us to build a more sustainable tea sector.”