One in three bananas bought in the UK is Fairtrade and it makes a huge difference to thousands of farmers, workers and their families.
The price of a banana bought in a UK supermarket has dropped from around 18p a decade ago to just 11p now. The result is that for farmers and workers in countries like Colombia and the Dominican Republic, growing bananas for a living is becoming unsustainable.
But buying Fairtrade bananas in the UK means that producers are guaranteed a minimum price, get an extra premium to invest in their community and have improved workplace conditions and protection.
Read more about Fairtrade banana farmers and workers.