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    Labels need to change but how much and in what way

    21 October 2014 by Lucy Siegle, Observer ethical living columnist and BBC One Show presenter

    It can often seem as if the whole of the Earth and its attendant resources are trained on us (consumers), geared toward second guessing what we might like at any given moment. It is small wonder then that we have become super demanding. Woe betide retailers if the moon-on-a-stick shop is closed or our diamond shoes are too tight.

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