Fairtrade COTTON CHARI-TEES – HELPING TO CHANGE LIVES THIS RED NOSE DAY

Fairtrade COTTON CHARI-TEES – HELPING TO CHANGE LIVES THIS RED NOSE DAY

What part will you play?

There’s still time to grab yourself an exclusive Red Nose Day chari-tee made with Fairtrade certified organic cotton to help change lives in the UK and around the world.

For the very first time, TK Maxx has created an iconic Red Nose Day t-shirt featuring Pixar characters. The limited edition chari-tees bring iconic characters from the nation’s favourite films including Disney and Pixar’s Toy Story, Finding Nemo, Monsters, Inc. and The Incredibles into people’s homes.

Available online at tkmaxx.com, you can choose from 27 Pixar and Disney themed t-shirts for women, men and kids and at least £4 from every adult t-shirt sold will be donated to Comic Relief.

All of the cotton in the Red Nose Day chari-tees is Fairtrade certified, traded, audited and sourced from Fairtrade producers from the Rwenzori Farmers Marketing Co-operative Society Ltd, located in Western Uganda near the foothills of the Rwenzori mountains (meaning ‘Mountains of the moon.’)

The co-operative is supported by TK Maxx’s Sustainable Trade Programme and works with over 600 farmers to increase their capacity to grow top quality cotton, raise their income and send their children to school. The co-operative was certified in 2014 and is the first Fairtrade certified cotton producer organisation in East Africa.

Subindu Gharkel, Fairtrade’s Senior Cotton and Textiles Lead said: ‘Following a difficult year for everyone in 2020, we’re delighted to be partnering with TK Maxx again on this stylish, range of very special t-shirts. We all need a bit of fun during these difficult times, so what part will you play? Why not grab yourself a chari-tee and participate in Red Nose Day 2021.’

Fairtrade cotton was first used for the Red Nose Day T-shirts in the 2015 campaign.

Find out more about the farmers

The Red Nose Day programme will begin at 7pm on BBC1 on Friday, March 19.

Notes to Editors

  • As part of Comic Relief, Red Nose Day has been running since its launch in 1988 and is a day designated to raising as much money as possible for charity.
  • Find out more about Fairtrade cotton