Commenting on the news that Sainsbury’s will convert all ‘by Sainsbury’s’ black tea to Fairtrade, Kerrina Thorogood, Director of Partnerships at the Fairtrade Foundation said:
“We’re very excited today by Sainsbury’s announcement that it will convert all of its ‘by Sainsbury’s’ black tea to Fairtrade. Through our partnership, the Fairtrade Premium that farmers and workers will earn will increase to an estimated £1,000,000 annually, having a huge impact on the people behind the Sainsbury’s tea we love, their families and communities.
“Sainsbury’s commitment is incredibly significant because it contributes towards creating more sustainable and resilient food systems, ensuring that farmers have security, are paid a fair price and are supported to build more sustainable production processes and communities. The move builds on over 20 years of partnership with between Fairtrade and Sainsbury’s and follows news last year that Sainsbury’s became the first UK retailer to take action to address the living wage gap in bananas, 3 years ahead of the industry commitment.
“We now call on other companies to join Sainsbury’s, alongside M&S, Co-op, Waitrose, Greggs and Clipper, by choosing Fairtrade certification for tea and collaborating with us to build a more sustainable tea sector.”
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