Looking towards the hills of Piura, Peru

Fairtrade Foundation strategy 2021-2025

Our 2021-2025 strategy has been shaped by global forces for change, both external and internal. Climate change, inequality and consolidation of market actors, growing demands for social justice, the pandemic that tore through the world in 2020 – all have contributed to the call for change.

The issues that Fairtrade has championed for the past 30 years – responsible business practices, fairer prices for farmers, better treatment for workers – have taken centre stage. We want to build a world where fairness is the norm. Where everyone benefits from quality products and enjoys quality of life. It’s a shared belief based on our common humanity.

To find out more, download the Fairtrade Global 2021-2025 Strategy – The future is fair brochure.